Executive Development Programme in Leading with Market Research & Data

Name: Executive Development Programme in Leading with Market Research & Data
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The Executive Development Programme in Leading with Market Research & Data is a certificate course designed to equip professionals with essential data skills for career advancement. In today's data-driven world, there is a high industry demand for leaders who can leverage market research and data to make informed business decisions.

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AboutThisCourse

This course provides a comprehensive understanding of market research methods, data analysis techniques, and data visualization tools. Learners will gain hands-on experience in interpreting and applying data insights to drive business growth and innovation. The course also covers essential leadership skills, enabling learners to communicate data insights effectively to stakeholders and drive organizational change. By completing this course, learners will be able to demonstrate their expertise in market research and data analysis, making them highly valuable to employers. This course is an excellent opportunity for professionals looking to upskill and stay competitive in the data-driven job market.

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CourseDetails

• Understanding Market Research and Its Importance
• Data Analysis for Business Decision Making
• Leveraging Data-Driven Insights for Strategic Planning
• Primary and Secondary Research Methods
• Market Segmentation, Targeting, and Positioning
• Customer Lifetime Value and Relationship Management
• Competitive Intelligence and Analysis
• Communicating Insights to Stakeholders
• Ethical Considerations in Market Research and Data Analysis

CareerPath

In the UK, the demand for professionals skilled in market research and data has been on a steady rise, with various roles emerging as key players in the job market. Here's a 3D pie chart showcasing the most in-demand positions and their respective popularity. Market research analysts take the lead with 35% of the market share, as businesses rely on their expertise to understand consumer behavior and preferences. This role involves gathering and analyzing data to help companies make informed decisions about product development, pricing, and marketing strategies. The ever-evolving landscape of big data and machine learning has fueled the growth of data science as a discipline, making data scientists the second most sought-after professionals in this sector, accounting for 25% of the demand. Data scientists possess a unique blend of statistical, programming, and business acumen skills, enabling them to derive meaningful insights from complex data sets. Business intelligence developers follow closely with 20% of the demand, playing a vital role in designing, developing, and maintaining data architecture and business intelligence solutions. They create data visualization tools to help organizations make data-driven decisions and optimize performance. Data analysts, the backbone of many companies, hold 15% of the job market share. Their primary responsibilities include interpreting data, discovering trends, and creating visual reports to communicate findings to key stakeholders. Finally, database administrators, the unsung heroes of data management, account for the remaining 5% of the demand. They ensure data is accessible, secure, and performing optimally, providing a solid foundation for businesses to build upon as they harness the power of data. In summary, the executive development programme in leading with market research & data highlights the growing significance of these roles in the UK's job market. By understanding the trends, salary ranges, and skill demand, professionals can make informed decisions about their careers and contribute to the success of their organizations.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LEADING WITH MARKET RESEARCH & DATA

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London School of International Business (LSIB)

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05 May 2025

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