Executive Development Programme in Marketing ROI: Leading Change

Name: Executive Development Programme in Marketing ROI: Leading Change
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The Executive Development Programme in Marketing ROI: Leading Change is a certificate course designed to empower professionals with the ability to measure and optimize marketing investment returns. This programme is crucial in today's data-driven world, where demonstrating the impact of marketing efforts is essential for business success.

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AboutThisCourse

With increasing industry demand for marketing professionals who can effectively link marketing activities to financial outcomes, this course equips learners with the skills to lead change and drive growth. The programme covers key topics such as marketing analytics, financial management, and strategic decision-making, enabling participants to make informed decisions and optimize marketing budgets. By completing this course, learners will gain a competitive edge in their careers, demonstrating their ability to drive marketing ROI and lead organizational change. The course provides essential skills for marketing professionals seeking career advancement and offers valuable insights for executives looking to improve their marketing strategy and financial performance.

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CourseDetails

• Understanding Marketing ROI & Business Impact
• Importance of Data-Driven Marketing in Modern Business
• Leveraging Marketing Analytics for Informed Decision Making
• Driving Change through Marketing Performance Measurement
• Strategies for Aligning Marketing Goals with Business Objectives
• The Role of Leadership in Driving Marketing ROI
• Overcoming Barriers to Change in Marketing Organizations
• Building a Culture of Accountability in Marketing
• Communicating Marketing ROI to Stakeholders

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING ROI: LEADING CHANGE

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London School of International Business (LSIB)

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05 May 2025

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