Executive Development Programme in Mobile App Marketing and Product Strategy

Name: Executive Development Programme in Mobile App Marketing and Product Strategy
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Executive Development Programme in Mobile App Marketing and Product Strategy: a certificate course designed to empower professionals with cutting-edge skills in mobile app marketing and product strategy. With the ever-growing demand for mobile apps, there is a pressing need for experts who can drive mobile app growth and product development.

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AboutThisCourse

This course bridges the gap between traditional marketing and mobile app strategy, providing learners with essential skills for career advancement. Through this programme, learners will gain a deep understanding of mobile app marketing, user acquisition, retention, and monetization strategies. They will also learn how to develop and implement effective product strategies that align with business goals. The course covers the latest industry trends and best practices, equipping learners with the knowledge and skills needed to succeed in today's fast-paced mobile app industry. By completing this course, learners will be able to demonstrate their expertise in mobile app marketing and product strategy, positioning themselves for career advancement and success in this exciting and dynamic field.

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CourseDetails

• Mobile App Marketing Fundamentals: Understanding the mobile app market, user acquisition, and retention strategies
• App Store Optimization (ASO): Improving mobile app visibility in app stores through keyword optimization and creative assets
• User Acquisition Channels: Exploring paid and organic channels for user acquisition, such as social media, search ads, and influencer marketing
• Mobile App Analytics: Tracking and analyzing user behavior, app performance, and marketing campaigns
• User Engagement and Retention: Strategies to increase user engagement, loyalty, and reduce churn
• Monetization Models: In-app purchases, subscriptions, ads, and other mobile app monetization strategies
• Data-Driven Decision Making: Leveraging data and analytics to inform product and marketing decisions
• Legal and Ethical Considerations: Compliance with app store guidelines, data privacy, and ethical marketing practices
• Product Roadmapping and Strategy: Developing a product strategy, prioritizing features, and creating a product roadmap for mobile apps.

CareerPath

The Executive Development Programme in Mobile App Marketing and Product Strategy is tailored to meet the growing demand for skilled professionals in the UK market. With the ever-evolving landscape of mobile applications and the need for effective product strategies, this programme offers a unique blend of marketing and management skills to help you stay ahead in your career. Let's take a closer look at the roles and their respective market trends through a 3D pie chart, highlighting the opportunities in: 1. **Mobile App Marketing**: With a 40% share in the job market, mobile app marketing professionals focus on promoting mobile apps, driving user acquisition, and increasing engagement. Skilled professionals can expect a salary range of £30,000 to £60,000 per year. 2. **Product Strategy**: Product strategy professionals, accounting for 35% of the market, are responsible for defining the product vision, roadmap, and go-to-market strategies. The average salary for this role ranges from £45,000 to £85,000 per year. 3. **Data Analysis**: Data analysts, with a 15% share, interpret complex data sets to drive business decisions. The annual salary for data analysts ranges from £25,000 to £50,000. 4. **Project Management**: Project managers, making up the remaining 10%, oversee the development and launch of mobile apps, ensuring timely delivery and adherence to budgets. The typical salary range for project managers is between £35,000 and £70,000 per year. This programme equips you with the right skills to excel in these roles and capitalise on the thriving mobile app industry in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE APP MARKETING AND PRODUCT STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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