Executive Development Programme in Family Legacy: Building a Brand

Name: Executive Development Programme in Family Legacy: Building a Brand
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The Executive Development Programme in Family Legacy: Building a Brand is a certificate course designed to empower individuals to leverage family legacy for brand building. This programme highlights the importance of family values, traditions, and stories in creating a strong brand identity.

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AboutThisCourse

In today's business landscape, there is a growing demand for professionals who can effectively communicate and promote a family's legacy in a way that enhances the brand's reputation and drives business growth. This course equips learners with the essential skills needed to excel in this area. Through this programme, learners will gain a deep understanding of the role of family legacy in brand building, learn how to conduct comprehensive family legacy research, and develop the ability to craft compelling brand stories that resonate with target audiences. By completing this course, learners will be well-positioned to advance their careers in brand management, public relations, and marketing.

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CourseDetails

• Family Business History and Legacy: Understanding the Past to Build the Future
• Brand Identity and Family Values: Aligning Brand with Family Legacy
• Building a Strong Family Brand: Strategies and Best Practices
• Family Legacy and Reputation Management: Protecting and Enhancing the Family Brand
• Communicating Family Legacy through Brand Storytelling
• Family Business Governance and Brand Management
• Succession Planning and Brand Continuity
• Family Business Leadership and Brand Development
• Measuring and Evaluating Family Brand Success

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN FAMILY LEGACY: BUILDING A BRAND

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London School of International Business (LSIB)

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05 May 2025

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