Global Certificate in Ad Targeting for Maximum ROI

Name: Global Certificate in Ad Targeting for Maximum ROI
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The Global Certificate in Ad Targeting for Maximum ROI is a comprehensive course designed to equip learners with essential skills for optimizing advertising performance and achieving higher return on investment (ROI). This course is crucial in today's digital age, where businesses rely heavily on online advertising to reach their target audience.

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AboutThisCourse

With industry-leading insights and best practices, this course covers various aspects of ad targeting, including audience segmentation, cross-channel targeting, attribution modeling, and data analysis. Learners will gain hands-on experience with popular ad targeting tools and platforms, enabling them to create and launch effective ad campaigns that deliver measurable results. As digital advertising continues to grow and evolve, the demand for skilled ad targeting professionals is on the rise. This course provides learners with a competitive edge in the job market, opening up career advancement opportunities in various industries, including marketing, advertising, and e-commerce.

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CourseDetails

• Understanding Ad Targeting: An Overview
• Targeting Strategies: Demographic, Geographic, and Behavioral
• Programmatic Advertising: Real-Time Bidding and Automation
• Data Analysis for Ad Targeting: Utilizing Insights for Maximum ROI
• Cross-Channel Ad Targeting: Consistency Across Platforms
• Retargeting Campaigns: Re-Engaging Potential Customers
• Ad Creative and Copywriting: Crafting Compelling Content for Targeted Ads
• Measuring Success: Key Performance Indicators (KPIs) and Metrics
• Ethics in Ad Targeting: Privacy and Non-Discrimination Policies

CareerPath

The **Global Certificate in Ad Targeting** is designed to equip learners with the skills to maximize return on investment (ROI) in ad targeting campaigns. The program focuses on job market trends, salary ranges, and skill demand in the UK. Here's a snapshot of the current landscape in the UK: - **Digital Marketing Specialist**: This role focuses on creating and implementing digital marketing campaigns, and understanding consumer behavior. The average salary ranges from £25,000 to £40,000 per year. - **Ad Operations Specialist**: These professionals manage the technical aspects of digital advertising campaigns, ensuring smooth workflows. They can earn between £28,000 and £45,000 annually. - **Programmatic Campaign Manager**: They plan, execute, and optimize programmatic advertising campaigns using automation tools. The salary for this position typically falls between £30,000 and £55,000 per year. - **Data Analyst for Ad Targeting**: This role involves analyzing data to improve ad targeting strategies. Data analysts in this field can earn between £28,000 and £50,000 annually.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING FOR MAXIMUM ROI

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London School of International Business (LSIB)

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05 May 2025

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