Executive Development Programme in Ad Targeting and Storytelling

Name: Executive Development Programme in Ad Targeting and Storytelling
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The Executive Development Programme in Ad Targeting and Storytelling is a certificate course designed to empower professionals with the latest skills in advertising. This programme emphasizes the importance of combining data-driven ad targeting and compelling storytelling to create effective marketing campaigns.

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AboutThisCourse

In today's data-driven world, ad targeting has become crucial for businesses to reach their intended audience. Simultaneously, storytelling remains a powerful tool for engaging and persuading customers. This course equips learners with the essential skills to leverage these two aspects, thereby enhancing their career growth opportunities. With the increasing demand for digital marketing experts, this programme is highly relevant for professionals looking to advance in their careers. By integrating theory with practical applications, learners will gain hands-on experience in ad targeting techniques, audience segmentation, and storytelling strategies. This combination of skills will enable them to create impactful marketing campaigns that drive business growth and maximize return on investment.

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CourseDetails

• Ad Targeting Fundamentals
• Understanding Audience Segmentation
• Data Analysis for Ad Targeting
• Programmatic Advertising and Real-time Bidding
• Cross-channel Ad Targeting Strategies
• Storytelling in Advertising: Principles and Best Practices
• Crafting Compelling Brand Stories
• Psychology of Storytelling in Advertising
• Measuring the Effectiveness of Ad Stories

CareerPath

The **Executive Development Programme in Ad Targeting and Storytelling** is designed to equip professionals with the latest skills demanded in the UK job market. The 3D pie chart showcases the most sought-after roles in this domain, representing their proportional demand. 1. **Digital Marketing Manager**: As a digital marketing strategist, you'll lead cross-functional teams and create data-driven marketing campaigns to boost brand visibility and revenue. 2. **Data Analyst**: As a data analyst, you'll transform complex sets of data into actionable insights, enabling businesses to make informed decisions and optimize marketing strategies. 3. **Content Marketing Specialist**: With a focus on content creation and strategy, you'll engage target audiences, nurture leads, and boost conversions, enhancing brand awareness and loyalty. 4. **SEO Specialist**: As an SEO specialist, you'll optimize websites for search engines, increasing organic traffic, online visibility, and lead generation for businesses. 5. **PPC Specialist**: In this role, you'll manage pay-per-click (PPC) advertising campaigns, maximizing return on investment (ROI) and ensuring businesses reach their ideal customers efficiently. These roles, vital to ad targeting and storytelling, demonstrate the industry's focus on data-driven decision-making and creative marketing campaigns. Jumpstart your career with our Executive Development Programme and stay ahead in the ever-evolving landscape of digital marketing.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING AND STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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