Global Certificate in Marketing ROI in a Connected World

Name: Global Certificate in Marketing ROI in a Connected World
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The Global Certificate in Marketing ROI in a Connected World is a comprehensive course that equips learners with the essential skills to measure and optimize marketing return on investment (ROI) in today's interconnected digital landscape. This course is critical for marketing professionals seeking to demonstrate the value of their marketing initiatives to stakeholders and drive data-driven decision-making.

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AboutThisCourse

With the increasing demand for marketing accountability and the proliferation of marketing technologies, mastering marketing ROI has become a necessity for career advancement in the field. This course provides learners with the skills to evaluate marketing performance, allocate resources effectively, and communicate marketing results to non-marketing audiences. The Global Certificate in Marketing ROI in a Connected World course covers a range of topics, including marketing analytics, attribution modeling, digital marketing, and marketing technology. By completing this course, learners will be able to demonstrate their expertise in marketing ROI, making them valuable assets to any organization and positioning them for career growth in the marketing industry.

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CourseDetails

• Marketing Analytics Fundamentals: Understanding key metrics, data-driven decision making, and performance measurement.
• Digital Marketing Channels: Social media, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
• Customer Relationship Management (CRM): CRM strategy, data management, and customer experience optimization.
• Marketing Attribution Models: Single-touch, multi-touch, and algorithmic attribution models.
• Marketing Return on Investment (ROI): Calculating marketing ROI, ROI optimization techniques, and financial management.
• Predictive Analytics: Data mining, predictive modeling, and advanced analytics techniques.
• Marketing Technology Stack: Martech solutions, integration, and automation.
• Marketing Performance Dashboards: Data visualization, dashboard design, and performance tracking.
• Ethics in Marketing Analytics: Data privacy, security, and ethical considerations.

CareerPath

The Global Certificate in Marketing ROI in a Connected World prepares professionals for various roles in the marketing industry. This 3D pie chart highlights the job market trends for these roles in the UK. * Marketing Analyst: These professionals analyze marketing campaigns and initiatives to measure their effectiveness and optimize ROI. With a 30% share, marketing analysts are in high demand in the UK market. * Digital Marketing Manager: As digital marketing continues to grow, so does the need for digital marketing managers. They plan, execute, and optimize digital marketing campaigns, accounting for 40% of the UK job market. * Content Marketing Specialist: Content marketing specialists create and manage engaging content to attract and retain customers. Their expertise is responsible for 20% of the UK marketing job market. * SEO Specialist: SEO specialists optimize websites and content for search engines, increasing visibility and driving traffic. Their role represents 10% of the UK marketing job market. The UK market values professionals who can measure marketing ROI in a connected world, with opportunities across various disciplines.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING ROI IN A CONNECTED WORLD

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London School of International Business (LSIB)

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05 May 2025

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