Executive Development Programme in Marketing with YouTube

Name: Executive Development Programme in Marketing with YouTube
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The Executive Development Programme in Marketing with YouTube certificate course is a comprehensive programme designed for marketing professionals seeking to enhance their skills and knowledge in the dynamic world of marketing. This course emphasizes the importance of data-driven decision making, customer-centric strategies, and digital marketing trends, making it highly relevant in today's industry.

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AboutThisCourse

With a strong focus on practical skills, learners will gain hands-on experience in creating effective marketing campaigns, measuring performance, and leveraging analytics for insights. The course is taught by industry experts and features real-world case studies, interactive exercises, and quizzes to ensure a well-rounded learning experience. Upon completion, learners will receive a YouTube certificate, which can be used to showcase their expertise to potential employers and advance their careers. In an era where marketing skills are in high demand, this course is an excellent opportunity to gain the essential skills needed to succeed in the industry.

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CourseDetails

• Digital Marketing Fundamentals: Understanding the basics of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
• Content Marketing Strategy: Developing a comprehensive content marketing strategy that aligns with business goals and resonates with the target audience.
• Email Marketing: Learning the principles of effective email marketing campaigns, including list building, segmentation, and automation.
• Marketing Analytics: Analyzing marketing data to measure campaign performance, identify trends, and optimize marketing efforts.
• Influencer Marketing: Exploring the power of influencer marketing, including identifying key influencers, building relationships, and measuring ROI.
• Customer Relationship Management (CRM): Managing customer relationships through effective CRM strategies, including data management, personalization, and loyalty programs.
• Brand Management: Building and managing a strong brand, including positioning, messaging, and visual identity.
• Marketing Automation Tools: Learning about marketing automation tools and how to use them to streamline marketing efforts and improve efficiency.
• YouTube Marketing: Leveraging YouTube for marketing, including video production, channel optimization, and community building.

Note: While YouTube is mentioned in the last unit, it is not necessary to include it in every unit as it is already included in the program's title.

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The **Executive Development Programme in Marketing** is a comprehensive course designed to equip marketing professionals with advanced skills and strategies. The following sections discuss the most in-demand marketing roles in the UK, with insights from job market trends, salary ranges, and skill demand. ## Digital Marketing Manager Digital Marketing Managers are responsible for developing and implementing digital marketing strategies to reach and engage customers online. _Job Market Trend:_ High demand due to digital transformation. _Salary Range:_ £35,000 - £60,000 _Skill Demand:_ SEO, SEM, social media, content marketing, analytics. ## Marketing Analytics Specialist Marketing Analytics Specialists collect, analyse, and interpret market data to help businesses make informed decisions and optimize their marketing strategies. _Job Market Trend:_ Increasing demand due to data-driven marketing. _Salary Range:_ £30,000 - £55,000 _Skill Demand:_ Data analysis, statistics, marketing automation, Google Analytics, Tableau. ## Content Marketing Manager Content Marketing Managers plan, create, and manage content for various marketing channels to attract, engage, and retain customers. _Job Market Trend:_ Steady growth due to content marketing's importance in brand awareness. _Salary Range:_ £28,000 - £50,000 _Skill Demand:_ Copywriting, storytelling, content strategy, SEO, social media. ## SEO Specialist SEO Specialists optimize websites and content to improve search engine visibility and organic traffic. _Job Market Trend:_ Growing demand due to the importance of online presence. _Salary Range:_ £25,000 - £45,000 _Skill Demand:_ Keyword research, on-page and off-page optimization, technical SEO, analytics. ## Social Media Manager Social Media Managers create and manage social media strategies to increase brand awareness, engagement, and conversions. _Job Market Trend:_ High demand due to social media's impact on brand visibility. _Salary Range:_ £25,000 - £40,000 _Skill Demand:_ Social media strategy, content creation, community management, analytics. ## Email Marketing Specialist Email Marketing Specialists design and implement email campaigns to engage customers and drive sales. _Job Market Trend:_ Steady demand due to email marketing's effectiveness in lead generation and nurturing. _Salary Range:_ £23,000 - £38,000 _Skill Demand:_ Email design, copywriting, automation, segmentation, analytics.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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WhatsIncludedBothPlans

FullCourseAccess
DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING WITH YOUTUBE

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London School of International Business (LSIB)

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05 May 2025

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