Global Certificate in Ad Targeting and Automation

Name: Global Certificate in Ad Targeting and Automation
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The Global Certificate in Ad Targeting and Automation is a comprehensive course designed to empower learners with the essential skills required in today's data-driven digital advertising landscape. This course emphasizes the importance of ad targeting and automation in optimizing advertising efforts, increasing return on investment, and reaching the right audience at the right time.

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AboutThisCourse

With the ever-growing demand for experts in ad targeting and automation, this course equips learners with industry-relevant skills, making them highly valuable in the job market. The course curriculum covers programmatic advertising, data analysis, audience segmentation, cross-channel advertising, and machine learning applications in ad automation. By the end of the course, learners will be well-versed in implementing data-driven ad strategies, analyzing campaign performance, and leveraging advanced ad targeting techniques. Investing in this course not only enhances learners' professional development but also opens doors to numerous career opportunities in digital marketing, advertising, and data analysis. Stand out in the competitive job market and drive your career growth with the Global Certificate in Ad Targeting and Automation.

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CourseDetails

• Audience Segmentation in Ad Targeting
• Programmatic Advertising: Overview and Benefits
• Ad Automation Tools and Platforms
• Data Analysis for Ad Targeting
• Behavioral Targeting and Retargeting
• Geo-Targeting and Location-Based Advertising
• Contextual Targeting in Ad Automation
• Cross-Channel Ad Targeting Strategies
• Measuring Ad Targeting Effectiveness
• Ethical Considerations in Ad Targeting and Automation

CareerPath

The **Global Certificate in Ad Targeting and Automation** is a cutting-edge program designed to equip learners with the necessary skills to excel in the ever-evolving field of digital advertising. This section showcases a 3D pie chart representing relevant statistics related to this certificate program, such as job market trends, salary ranges, or skill demand in the UK. The 3D pie chart highlights various roles in the industry, including: - **Digital Marketing Specialist**: This role focuses on creating, managing, and executing digital marketing campaigns to reach and engage with target audiences. - **Marketing Analytics Manager**: This professional is responsible for analyzing consumer data and market trends to optimize marketing strategies and deliver actionable insights. - **Ad Operations Manager**: This role ensures the efficient delivery, execution, and optimization of digital advertising campaigns. - **Marketing Automation Specialist**: This professional leverages software platforms to automate marketing processes and deliver personalized content to prospects. - **Data Scientist**: This role involves using statistical models, machine learning, and big data technologies to extract insights and inform strategic business decisions. These roles represent a snapshot of the diverse career paths available in the digital advertising industry. The 3D pie chart is designed to adapt to various screen sizes, offering a responsive and engaging visual representation of the data.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD TARGETING AND AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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