Executive Development Programme in Healthcare Marketing and Public Relations Strategy

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The Executive Development Programme in Healthcare Marketing and Public Relations Strategy certificate course is a comprehensive program designed to equip learners with essential skills for career advancement in the healthcare industry. This course is crucial in today's rapidly changing healthcare landscape, where marketing and public relations have become increasingly important in building and maintaining a positive brand image.

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AboutThisCourse

The course covers a range of topics, including strategic marketing, public relations, digital communications, and stakeholder engagement. Learners will gain a deep understanding of the healthcare ecosystem, consumer behavior, and the latest trends in marketing and PR. Through real-world case studies, interactive exercises, and expert instruction, learners will develop the skills necessary to create and implement effective marketing and PR strategies that drive business results. With a focus on practical application, this course is highly relevant to healthcare professionals in marketing, PR, communications, and related fields. By completing this program, learners will be well-positioned to advance their careers and make meaningful contributions to their organizations.

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CourseDetails

• Understanding Healthcare Marketing: An Overview
• The Role of Public Relations in Healthcare Marketing
• Strategic Planning for Healthcare Marketing and PR
• Target Audiences in Healthcare Marketing: Patients, Providers, and Payers
• Healthcare Marketing Channels: Traditional, Digital, and Experiential
• Healthcare PR: Media Relations and Crisis Communications
• Metrics and Analytics in Healthcare Marketing and PR
• Legal and Ethical Considerations in Healthcare Marketing and PR
• Case Studies in Healthcare Marketing and PR Strategy

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN HEALTHCARE MARKETING AND PUBLIC RELATIONS STRATEGY
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London School of International Business (LSIB)
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05 May 2025
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