Executive Development Programme in Ad Targeting and Measurement

Name: Executive Development Programme in Ad Targeting and Measurement
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The Executive Development Programme in Ad Targeting and Measurement is a crucial certificate course designed to meet the growing industry demand for experts in ad targeting and measurement. This program focuses on imparting essential skills required to plan, execute, and evaluate data-driven digital advertising campaigns.

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AboutThisCourse

In today's digital-first world, businesses rely heavily on targeted advertising and accurate measurement to reach their target audience and measure campaign success. This course equips learners with the skills to leverage advanced ad targeting strategies, analyse campaign performance, and optimise advertising spend. By enrolling in this course, learners will gain a competitive edge in their careers, with a deep understanding of ad targeting methodologies, measurement techniques, and the latest industry trends. This program is an excellent opportunity for marketing professionals, advertising agencies, and digital marketers to enhance their skills and advance their careers in this rapidly growing field.

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CourseDetails

• Fundamentals of Ad Targeting: Understanding the basics of ad targeting, including audience segmentation, demographic targeting, and psychographic targeting.
• Data Analysis for Ad Targeting: Utilizing data analysis techniques to identify and target specific audience segments.
• Programmatic Advertising: Learning about programmatic advertising, real-time bidding, and how to use programmatic platforms for ad targeting.
• Cross-Channel Ad Targeting: Understanding how to target audiences across multiple channels, including display, video, social media, and mobile.
• Measuring Ad Effectiveness: Learning how to measure the effectiveness of ad campaigns, including metrics such as click-through rates, conversion rates, and return on investment.
• Attribution Modeling: Understanding the role of attribution modeling in ad measurement and how to use it to optimize ad campaigns.
• Ad Fraud and Viewability: Learning about ad fraud, viewability, and how to protect ad campaigns from these issues.
• Privacy and Compliance: Understanding the legal and ethical considerations of ad targeting, including data privacy and compliance with regulations such as GDPR and CCPA.

CareerPath

The Executive Development Programme in Ad Targeting and Measurement focuses on the growing demand for experts in the field of digital advertising. The UK job market is booming with opportunities for professionals specializing in ad targeting and measurement. Let's take a closer look at some of the popular roles and their respective market shares through a 3D pie chart. Digital Marketing Managers play a crucial role in planning and executing digital marketing strategies, accounting for 25% of the market. Ad Operations Managers, responsible for managing digital ad campaigns, represent 20% of the market. Data Analysts, who collect, process, and interpret complex data sets, contribute 18% to the market share. Search Engine Optimization (SEO) Specialists, focused on improving website visibility in search engine results, account for 15% of the market. Social Media Managers, responsible for managing social media campaigns and online communities, represent 12% of the market. Content Marketing Managers, who develop and manage content marketing strategies, contribute 10% to the market share. These statistics demonstrate the industry's need for professionals with expertise in ad targeting and measurement. With the right skills and training, professionals can tap into this growing market and advance their careers in digital advertising.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING AND MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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