Certificate in Marketing Analytics & Customer Experience Management

Name: Certificate in Marketing Analytics & Customer Experience Management
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The Certificate in Marketing Analytics & Customer Experience Management is a comprehensive course designed to equip learners with essential skills for career advancement in today's data-driven marketing landscape. This course emphasizes the importance of data-driven decision-making, customer experience management, and marketing analytics in driving business growth and success.

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AboutThisCourse

In this course, learners will gain hands-on experience with various marketing analytics tools and techniques, including customer segmentation, targeting, positioning, and marketing mix modeling. They will also learn how to measure and optimize customer experience across various touchpoints, using techniques such as voice of the customer (VoC) programs and customer journey mapping. With the increasing demand for marketing professionals with data analytics skills, this course is essential for anyone looking to advance their career in marketing. By completing this course, learners will be able to demonstrate their expertise in marketing analytics and customer experience management, making them highly valuable to employers in a variety of industries.

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CourseDetails

• Marketing Analytics
• Customer Experience Management
• Data Analysis for Marketing
• Customer Segmentation and Targeting
• Marketing Metrics and KPIs
• Customer Journey Mapping
• Customer Feedback Analysis
• Digital Marketing Analytics
• Predictive Analytics in Marketing

CareerPath

Our Certificate in Marketing Analytics & Customer Experience Management prepares you for roles in high demand across the UK market. Dive into data-driven marketing with a focus on customer experience management, and develop in-depth knowledge of marketing analytics tools and strategies. Marketing Analyst: Gain insights into customer behavior, preferences, and trends, and learn to measure and optimize marketing campaigns. The average salary for marketing analysts in the UK is £32,000 ($43,000). Digital Marketing Specialist: Excel in planning, executing, and optimizing digital marketing campaigns across various channels. The average salary for digital marketing specialists in the UK is £30,000 ($40,000). Customer Experience Manager: Design and implement customer experience strategies to improve customer satisfaction, loyalty, and retention. The average salary for customer experience managers in the UK is £38,000 ($51,000). CRM Manager: Manage customer relationships, data, and marketing automation platforms to deliver personalized customer experiences. The average salary for CRM managers in the UK is £35,000 ($47,000). Data Scientist (Marketing Focus): Apply data science techniques to marketing data to uncover hidden insights and inform strategic decision-making. The average salary for data scientists (marketing focus) in the UK is £45,000 ($60,000).

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MARKETING ANALYTICS & CUSTOMER EXPERIENCE MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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