Global Certificate in Ad Fraud & Brand Equity

Name: Global Certificate in Ad Fraud & Brand Equity
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The Global Certificate in Ad Fraud & Brand Equity course is a comprehensive program designed to tackle the growing challenge of ad fraud and its impact on brand equity. This course is critical for marketing professionals, advertisers, and digital media specialists seeking to protect their brand's reputation and maximize their advertising ROI.

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AboutThisCourse

In this course, learners will gain essential skills in identifying, preventing, and mitigating ad fraud, as well as understanding the impact of ad fraud on brand equity. With the rising demand for experts who can combat ad fraud, this course provides a unique opportunity for professionals to advance their careers and stay ahead of the curve in the ever-evolving digital advertising landscape. By the end of the course, learners will have a deep understanding of ad fraud detection and prevention strategies, the latest ad fraud technologies, and the ability to measure and mitigate the impact of ad fraud on brand equity.

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CourseDetails

• Ad Fraud Fundamentals
• Understanding Brand Equity
• Types of Ad Fraud: Bots, Click Farms, and Human Traffic
• Measuring Brand Equity: Metrics and Analytics
• Ad Fraud Detection Techniques
• Brand Equity Impact of Ad Fraud
• Case Studies: Real-World Ad Fraud Examples
• Strategies to Combat Ad Fraud
• Legal and Ethical Considerations in Ad Fraud
• Future Trends: Ad Fraud Prevention Technologies

CareerPath

The **Global Certificate in Ad Fraud & Brand Equity** job market is booming with diverse roles and attractive salary ranges. This 3D pie chart showcases the most in-demand job titles and their market share in the UK. 1. **Ad Operations Manager**: (25%) - Ad Ops Managers handle ad campaign management, optimisation, and reporting, ensuring brand safety and improved ROI. 2. **Digital Marketing Manager**: (30%) - DMMs lead digital marketing strategies and campaigns, using data-driven insights to enhance brand equity and customer engagement. 3. **Brand Equity Analyst**: (20%) - BE Analysts monitor and improve brand health by assessing market trends, customer perceptions, and campaign performance. 4. **Data Scientist (Fraud Detection)**: (15%) - Data Scientists specialising in ad fraud detection develop predictive models to identify and prevent fraudulent activities, ensuring ad spend efficiency. 5. **Compliance Officer (Ad Fraud)**: (10%) - Compliance Officers ensure ad campaigns follow industry guidelines and regulations, minimising fraud and protecting brand reputation. With a growing focus on ad fraud prevention and brand equity preservation, these roles provide exciting opportunities for professionals to upskill and contribute to the thriving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD FRAUD & BRAND EQUITY

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London School of International Business (LSIB)

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05 May 2025

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