Executive Development Programme in SMS Marketing Innovation
-- ViewingNowThe Executive Development Programme in SMS Marketing Innovation is a certificate course designed to empower professionals with the latest SMS marketing strategies and technologies. This program emphasizes the importance of data-driven mobile marketing and how to leverage SMS as a powerful communication tool to engage customers and drive business growth.
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โข SMS Marketing Fundamentals: Understanding the basics of SMS marketing, including legal and ethical considerations, SMS best practices, and campaign metrics.
โข Mobile Marketing Landscape: Exploring the broader mobile marketing landscape, including the role of SMS within it, and the impact of emerging technologies on SMS marketing.
โข Customer Segmentation and Targeting: Learning how to segment and target customers effectively using SMS, including customer data analysis and personalization strategies.
โข Creative SMS Campaigns: Developing innovative and engaging SMS campaigns, including message composition, timing, and frequency.
โข SMS Integration with Multi-Channel Marketing: Integrating SMS with other marketing channels, such as email, social media, and mobile apps, to create seamless and cohesive campaigns.
โข SMS Automation and Workflow Management: Implementing automated SMS workflows, such as cart abandonment reminders, appointment confirmations, and customer feedback surveys.
โข SMS Analytics and Reporting: Analyzing SMS campaign data and generating actionable insights, including ROI calculations and performance benchmarking.
โข SMS Compliance and Security: Ensuring SMS compliance with industry regulations and security best practices, including data privacy and protection.
โข SMS Marketing Case Studies: Examining real-world SMS marketing success stories and failures, and identifying key lessons learned and best practices.
Note: These units are designed for an Executive Development Programme in SMS Marketing Innovation and can be customized based on the specific needs and goals of the programme.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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