Certificate in Brand Metrics & KPIs

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The Certificate in Brand Metrics & KPIs course is a comprehensive program designed to empower learners with the essential skills to measure and analyze brand performance. In today's data-driven world, understanding brand metrics and KPIs is crucial for making informed business decisions and driving growth.

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AboutThisCourse

This course covers key topics such as brand equity, customer satisfaction, and market share, and teaches learners how to track and analyze these metrics using industry-standard tools and techniques. With a focus on practical application, learners will gain hands-on experience in setting up and managing brand KPIs, and will develop a deep understanding of the relationship between brand performance and business success. In high demand across industries, this course is ideal for marketing professionals, brand managers, and business owners looking to advance their careers and drive growth through effective brand management. By completing this course, learners will be well-equipped to measure and analyze brand performance, and will have the skills and knowledge needed to make data-driven decisions that drive business success.

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CourseDetails

• Understanding Brand Metrics
• Importance of Key Performance Indicators (KPIs) in Branding
• Primary Brand Metrics: Awareness, Consideration, and Preference
• Measuring Brand Equity: Reach, Resonance, and Relevance
• Secondary Brand Metrics: Conversion Rates and Customer Loyalty
• Tracking Brand Health with Customer Satisfaction Scores
• Utilizing Social Media Analytics for Brand Metrics
• Calculating Return on Investment (ROI) for Branding Campaigns
• Analyzing and Reporting Brand Metrics and KPIs
• Best Practices for Continuous Brand Metrics Improvement

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN BRAND METRICS & KPIS
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London School of International Business (LSIB)
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05 May 2025
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