Certificate in Ad Targeting: Foundational Skills

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The Certificate in Ad Targeting: Foundational Skills is a comprehensive course designed to provide learners with essential skills in ad targeting, a critical aspect of digital marketing. This course covers key concepts, including audience segmentation, campaign setup, and performance analysis, empowering learners to create effective ad targeting strategies.

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AboutThisCourse

With the increasing demand for digital marketing professionals, this course offers learners a valuable opportunity to enhance their skillset and advance their careers. According to the Bureau of Labor Statistics, employment in the digital marketing field is projected to grow by 10% from 2021 to 2031, much faster than the average for all occupations. By completing this course, learners will gain a competitive edge in the job market, equipped with the skills and knowledge necessary to succeed in this high-growth industry. Whether you're a marketing professional looking to upskill or a career changer seeking a new opportunity, this course is an excellent starting point for building a successful career in ad targeting.

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CourseDetails

• Understanding Ad Targeting · This unit will cover the basics of ad targeting, including its definition, importance, and benefits for businesses.

• Audience Segmentation · This unit will focus on how to segment audiences based on various factors such as demographics, interests, and behaviors.

• Data Analysis for Ad Targeting · This unit will teach learners how to analyze data to identify patterns and trends that can inform ad targeting strategies.

• Ad Platforms · This unit will cover various ad platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, and how to use them for ad targeting.

• Creating Effective Ads · This unit will focus on best practices for creating ads that are more likely to engage and convert target audiences.

• Targeting Strategies · This unit will cover various targeting strategies, such as contextual targeting, behavioral targeting, and retargeting.

• Measuring Ad Targeting Success · This unit will teach learners how to measure the success of their ad targeting campaigns using key performance indicators (KPIs) such as click-through rates (CTRs) and conversion rates.

• Ad Targeting Ethics · This unit will cover ethical considerations in ad targeting, such as user privacy and data security.

• Future Trends in Ad Targeting · This unit will explore emerging trends and technologies in ad targeting, such as artificial intelligence (AI) and machine learning.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN AD TARGETING: FOUNDATIONAL SKILLS
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London School of International Business (LSIB)
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05 May 2025
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