Executive Development Programme in Ad Targeting for Strategic Advantage

Name: Executive Development Programme in Ad Targeting for Strategic Advantage
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The Executive Development Programme in Ad Targeting for Strategic Advantage is a certificate course designed to empower professionals with the skills to optimize advertising efforts. In today's digital age, ad targeting is crucial for businesses to reach their desired audience and maximize ROI.

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AboutThisCourse

This course highlights the importance of ad targeting and its impact on strategic decision-making. With the increasing demand for data-driven marketing, this programme equips learners with essential skills in ad targeting, analytics, and segmentation. The course covers various ad targeting techniques, including contextual, behavioral, and demographic targeting, and how to use them to gain a competitive edge. Learners will also gain hands-on experience with industry-leading ad targeting tools and platforms. By completing this course, professionals will be able to develop and implement effective ad targeting strategies, analyze campaign performance, and make data-driven decisions. This will not only enhance their career prospects but also contribute to their organization's success in the rapidly evolving digital landscape.

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CourseDetails

• Ad Targeting Fundamentals
• Understanding Customer Segmentation and Profiling
• Data Analysis for Ad Targeting
• Psychographics and Behavioral Targeting Techniques
• Programmatic Advertising and Real-Time Bidding
• Cross-Channel Ad Targeting Strategies
• Measuring Ad Targeting Success and KPIs
• Legal and Ethical Considerations in Ad Targeting
• Advanced Ad Targeting Techniques and AI

CareerPath

The Executive Development Programme in Ad Targeting for Strategic Advantage focuses on the growing demand for professionals skilled in ad targeting and strategic decision-making. The programme prepares individuals for roles such as Digital Marketing Manager, Data Scientist, Business Intelligence Analyst, Data Analyst, Growth Hacker, and SEO Specialist. In the UK, the job market is experiencing rapid growth in these fields. According to recent statistics, Digital Marketing Managers are in high demand, with a 25% share of the market. Data Scientists follow closely with 20%, while Business Intelligence Analysts hold 15% of the market. Data Analysts represent 18%, Growth Hackers account for 12%, and SEO Specialists make up the remaining 10%. These roles offer competitive salary ranges and opportunities for career advancement. Participants in the Executive Development Programme can expect to gain a strong understanding of ad targeting strategies, data analysis techniques, and decision-making skills, making them valuable assets in the ever-evolving digital landscape. By developing these skills, professionals can contribute to their organisation's growth and success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING FOR STRATEGIC ADVANTAGE

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London School of International Business (LSIB)

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05 May 2025

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