Professional Certificate in E-commerce Ad Testing & CRO

Name: Professional Certificate in E-commerce Ad Testing & CRO
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The Professional Certificate in E-commerce Ad Testing & CRO is a crucial course for digital marketers seeking to optimize online advertising and conversion rates. This program addresses the rising industry demand for experts who can effectively utilize ad testing and conversion rate optimization (CRO) techniques to boost e-commerce sales.

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AboutThisCourse

By enrolling in this course, learners will acquire essential skills in A/B testing, multivariate testing, and conversion rate optimization strategies. These skills will empower them to make data-driven decisions, design high-performing ad campaigns, and enhance user experiences to drive business growth. As e-commerce continues to expand, mastering ad testing and CRO has become increasingly important for career advancement in digital marketing. This certificate course equips learners with the tools and knowledge necessary to excel in their roles, providing a competitive edge in the evolving online marketplace.

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CourseDetails

• Understanding E-commerce Ad Testing
• Importance of Conversion Rate Optimization (CRO)
• Setting Up E-commerce Ad Testing Campaigns
• Data Analysis for E-commerce Ad Testing
• Creating Effective A/B Tests for E-commerce
• Implementing Winning A/B Test Variations
• Advanced E-commerce Ad Testing Techniques
• Utilizing Heatmaps and User Session Recordings
• Best Practices for CRO in E-commerce

CareerPath

The e-commerce industry is booming, and with it comes an increased demand for professionals with expertise in e-commerce ad testing and conversion rate optimization (CRO). This 3D pie chart highlights the most in-demand roles and their respective prevalence in the UK job market, offering valuable insights for those interested in pursuing a career in this field. In this Professional Certificate, you'll learn the essential skills required for e-commerce ad testing and CRO, preparing you to excel in any of these popular roles. The curriculum covers a wide array of topics, from A/B testing and user experience (UX) design to data analysis and e-commerce platform management. The **E-commerce Ad Testing** role, represented by 30% of the chart, focuses on creating and optimizing online advertisements to maximize click-through rates and conversions. Professionals in this position should be well-versed in various ad platforms, such as Google Ads, Facebook Ads, and Instagram Ads. The **CRO Specialist** role, accounting for 40% of the chart, involves enhancing website usability, design, and functionality to drive higher conversion rates. A successful CRO specialist possesses a deep understanding of UX principles, data analysis, and A/B testing techniques. With a 20% share of the chart, the **E-commerce Data Analyst** role entails analyzing and interpreting website data to inform business decisions and optimize e-commerce performance. These professionals must be adept at utilizing data analytics tools and translating complex data into actionable insights. Lastly, the **E-commerce Manager** role, represented by 10% of the chart, oversees the day-to-day operations of an e-commerce business, ensuring alignment with strategic objectives and driving growth. This role requires a strong understanding of e-commerce platforms, digital marketing, and data analysis. By earning this Professional Certificate, you'll gain a competitive edge in the job market, opening doors to a variety of exciting and rewarding careers within the e-commerce industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN E-COMMERCE AD TESTING & CRO

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London School of International Business (LSIB)

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05 May 2025

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