Masterclass Certificate in Performance-Based Ad Targeting

Name: Masterclass Certificate in Performance-Based Ad Targeting
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The Masterclass Certificate in Performance-Based Ad Targeting is a comprehensive course designed to equip learners with essential skills in ad targeting. This course emphasizes the importance of data-driven strategies, critical for success in digital marketing.

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AboutThisCourse

By understanding performance-based ad targeting, learners can create effective campaigns that maximize return on investment. With the increasing demand for digital marketing professionals, this course provides a valuable opportunity for career advancement. Learners will gain hands-on experience with industry-leading tools and platforms, enhancing their employability in various sectors. The course covers a wide range of topics, including audience segmentation, programmatic advertising, and campaign optimization. Upon completion, learners will be able to develop and implement effective ad targeting strategies, analyze campaign performance, and make data-driven decisions. This Masterclass certificate will serve as a testament to their expertise, empowering them to excel in their current roles or pursue new opportunities in digital marketing.

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CourseDetails

• Unit 1: Introduction to Performance-Based Ad Targeting
• Unit 2: Understanding Key Metrics in Performance Advertising
• Unit 3: Audience Segmentation and Persona Development
• Unit 4: Programmatic Advertising and Real-Time Bidding
• Unit 5: Leveraging Data Management Platforms (DMPs)
• Unit 6: Cross-Channel Ad Targeting Strategies
• Unit 7: Attribution Modeling and Optimization
• Unit 8: Legal and Ethical Considerations in Ad Targeting
• Unit 9: Advanced Strategies: Predictive Analytics and Machine Learning
• Unit 10: Case Studies and Practical Applications

CareerPath

In the UK, the demand for professionals skilled in performance-based ad targeting has been on the rise, presenting numerous opportunities for digital marketing experts. This section highlights the most sought-after roles in this field, complete with a Google Charts 3D pie chart for a more engaging representation of the job market trends. The 3D pie chart showcases the following roles and their respective market shares: 1. **Digital Marketing Manager** (25%): A digital marketing manager oversees a team of marketing professionals to develop and implement effective digital marketing strategies. Their role typically includes managing SEO, email, and social media marketing, as well as PPC campaigns. 2. **PPC Specialist** (20%): A PPC (Pay-Per-Click) specialist focuses on managing and optimizing paid advertising campaigns across various platforms, such as Google Ads and social media networks. 3. **Content Marketing Specialist** (15%): A content marketing specialist is responsible for creating, editing, and managing content for a business's digital platforms, aiming to increase brand awareness, generate leads, and improve search engine rankings. 4. **Social Media Manager** (18%): A social media manager crafts and implements social media strategies to increase brand awareness, engage with the target audience, and foster brand loyalty. 5. **Data Analyst** (22%): A data analyst processes, interprets, and visualizes data to help businesses make informed decisions. In performance-based ad targeting, data analysts often assess the effectiveness of marketing campaigns and identify areas for improvement. The Google Charts 3D pie chart provides a clear and interactive visual representation of these roles' market shares, contributing to a comprehensive understanding of the performance-based ad targeting job market in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN PERFORMANCE-BASED AD TARGETING

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London School of International Business (LSIB)

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05 May 2025

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