Advanced Certificate in Search & Display Ad Targeting

Name: Advanced Certificate in Search & Display Ad Targeting
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The Advanced Certificate in Search & Display Ad Targeting is a comprehensive course that empowers learners with the skills to create and optimize targeted ad campaigns. This certification is crucial in today's digital marketing landscape, where businesses compete for online visibility.

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AboutThisCourse

With the growing demand for digital advertising, this course provides learners with a competitive edge, equipping them with the latest strategies in search and display ad targeting. The course covers essential topics such as audience segmentation, cross-channel marketing, and data-driven decision making. By the end of this course, learners will have gained the expertise to design effective ad campaigns, analyze campaign performance, and leverage data-driven insights for continuous improvement. This advanced certificate not only validates learners' skills but also paves the way for career advancement in digital marketing, advertising, and related fields.

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CourseDetails

• Advanced Keyword Research
• Audience Segmentation for Search & Display Ads
• Advanced Targeting Strategies for Google Ads
• Optimizing Search & Display Ad Campaigns
• Utilizing Remarketing Lists for Search Ads (RLSA)
• Advanced Display Ad Formats and Placements
• Demand-Side Platforms (DSP) and Real-Time Bidding (RTB)
• Measuring and Analyzing Search & Display Ad Performance
• Cross-Channel Ad Targeting Techniques

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN SEARCH & DISPLAY AD TARGETING

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London School of International Business (LSIB)

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05 May 2025

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