Executive Development Programme in Ad Targeting for Business Growth

Name: Executive Development Programme in Ad Targeting for Business Growth
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The Executive Development Programme in Ad Targeting for Business Growth is a certificate course designed to empower professionals with the skills to optimize advertising efforts and drive business success. This program underscores the importance of ad targeting in today's data-driven marketing landscape, where precision and personalization are key to capturing audience attention and driving conversions.

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AboutThisCourse

In an era where digital advertising budgets continue to rise, the demand for experts skilled in ad targeting has never been higher. This course equips learners with essential skills for career advancement, including understanding customer data, creating targeted ad campaigns, and analyzing campaign performance to maximize ROI. By completing this program, professionals will not only gain a competitive edge in the job market but also contribute to their organization's growth and profitability. By leveraging the latest ad targeting strategies and technologies, participants can help their companies reach the right customers at the right time, ultimately driving business growth and success.

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CourseDetails

• Understanding Ad Targeting: An Overview
• Targeting Strategies: Demographic, Geographic, and Behavioral
• Programmatic Advertising: Real-time Bidding and Automation
• Data Analysis for Ad Targeting: Utilizing Customer Insights
• Cross-Channel Ad Targeting: Consistency and Personalization
• Retargeting and Remarketing Techniques
Social Media Ad Targeting: Opportunities and Challenges
• Measuring Success: Metrics and KPIs for Ad Targeting
• Ethical Considerations in Ad Targeting

CareerPath

The ad targeting industry is rapidly growing, offering exciting opportunities for professionals seeking to advance their careers in this field. In this Executive Development Programme, we will explore the current job market trends, salary ranges, and skill demand in the UK, visualized using a 3D pie chart. The chart below highlights the percentages of professionals employed in various ad targeting roles. Digital Marketing Managers top the list with 25%, followed closely by Ad Operations Managers at 20%. Data Analysts hold 18% of the positions, while SEO Specialists and Social Media Managers make up 15% and 12%, respectively. Content Marketing Specialists account for the remaining 10%. These statistics demonstrate the increasing significance of ad targeting in today's business landscape. As organisations recognise the importance of personalised marketing, the demand for skilled professionals in this field is expected to rise. Our Executive Development Programme will equip you with the essential skills and knowledge to capitalise on these opportunities and drive business growth through ad targeting.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD TARGETING FOR BUSINESS GROWTH

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London School of International Business (LSIB)

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05 May 2025

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