Professional Certificate in Paid Ads: Actionable Knowledge

Name: Professional Certificate in Paid Ads: Actionable Knowledge
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The Professional Certificate in Paid Ads: Actionable Knowledge is a comprehensive course designed to empower learners with the essential skills needed to excel in the field of paid advertising. This program focuses on actionable strategies, practical techniques, and industry best practices, making it an ideal choice for both beginners and seasoned marketers.

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AboutThisCourse

In an era where businesses increasingly rely on digital advertising to reach their target audience, the demand for skilled paid ads professionals is at an all-time high. By enrolling in this course, learners can expect to gain a competitive edge in the industry, with a deep understanding of platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. The curriculum covers essential topics including ad campaign planning, optimization, and analysis, equipping learners with the skills necessary to drive traffic, generate leads, and increase conversions. By completing this course, learners will be well-prepared to advance their careers in digital marketing and make a significant impact in their organizations.

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CourseDetails

• Unit 1: Introduction to Paid Ads: Understanding the Basics
• Unit 2: Keyword Research and Selection for Paid Advertising
• Unit 3: Crafting Compelling Ad Copy and Calls-to-Action
• Unit 4: Setting Up and Optimizing PPC Campaigns
• Unit 5: Mastering Google Ads: Features and Best Practices
• Unit 6: Facebook Ads: Targeting and Performance Strategies
• Unit 7: Tracking and Analyzing Paid Advertising Performance
• Unit 8: Advanced Bid Management Techniques
• Unit 9: Landing Page Optimization for Paid Advertising
• Unit 10: Scaling and Automating Paid Advertising Campaigns

CareerPath

The Professional Certificate in Paid Ads is an industry-relevant certification that equips learners with actionable knowledge in the dynamic field of paid advertising. The certificate focuses on developing skills in PPC (Pay-Per-Click) campaigns, ad copywriting, conversion tracking, and analytics. To help you understand the job market trends and salary ranges associated with this certification, we've created a 3D pie chart that highlights the percentage of job roles in the UK paid ads landscape. * Paid Ads Specialist: 45% of available roles are dedicated to Paid Ads Specialists, making it the most in-demand job role in the industry. * Digital Marketing Manager: 30% of roles are for Digital Marketing Managers, showcasing the importance of managing cross-channel marketing strategies. * PPC Analyst: 15% of roles are for PPC Analysts, responsible for monitoring and optimizing ad campaigns based on performance data. * Marketing Coordinator: 10% of roles are for Marketing Coordinators, who often support digital marketing teams with project management and content creation tasks. This 3D pie chart, created using Google Charts, presents a clear picture of the job market trends in the UK paid ads landscape. The chart has a transparent background and adapts to all screen sizes, ensuring that you can easily access and interpret the data. With the Professional Certificate in Paid Ads, learners can acquire the skills needed to excel in these in-demand roles and succeed in their digital marketing career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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PROFESSIONAL CERTIFICATE IN PAID ADS: ACTIONABLE KNOWLEDGE

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London School of International Business (LSIB)

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05 May 2025

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