Executive Development Programme Content Marketing: Shaping Public Perception

Name: Executive Development Programme Content Marketing: Shaping Public Perception
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The Executive Development Programme in Content Marketing: Shaping Public Perception is a certificate course designed to empower professionals with the essential skills needed to excel in the rapidly evolving content marketing industry. This program focuses on teaching learners how to create compelling content strategies that positively influence public perception, foster brand loyalty, and drive business growth.

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AboutThisCourse

In today's digital age, content marketing has become a critical component of any successful marketing plan. With the increasing demand for skilled content marketing professionals, this course provides learners with the opportunity to gain a competitive edge in their careers. By enrolling in this program, learners will develop a deep understanding of content marketing principles, audience analysis, storytelling techniques, and data-driven decision-making. As a result, they will be equipped with the skills needed to lead content marketing initiatives, shape public perception, and drive business success. Overall, this course is essential for professionals looking to advance their careers in content marketing, brand management, public relations, or digital marketing. By completing this program, learners will not only gain a valuable credential but also the skills needed to succeed in this exciting and dynamic industry.

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CourseDetails

• Content Strategy: Developing a comprehensive content marketing plan to shape public perception.
• Brand Storytelling: Creating compelling narratives to connect with target audiences and build brand identity.
• Social Media Engagement: Leveraging social media platforms to engage with stakeholders and influence public opinion.
• SEO & Keyword Research: Utilizing search engine optimization techniques and keyword research to improve online visibility and reach.
• Content Creation & Curation: Producing high-quality, relevant content and curating valuable third-party resources to establish thought leadership.
• Influencer Marketing: Collaborating with industry influencers to expand reach and credibility.
• Data-Driven Marketing: Analyzing data and metrics to optimize content performance and measure ROI.
• Reputation Management: Monitoring and addressing online conversations to maintain a positive brand image.
• Content Distribution & Promotion: Utilizing various channels to distribute and promote content, increasing visibility and engagement.

CareerPath

*Marketing Managers* are in-demand, accounting for 12.5% of the executive development programme roles. As key contributors to brand strategy and growth, their salary ranges typically span from £40,000 to £80,000. *Senior Product Managers* represent 20.0% of the market, leading product innovation and development. They can expect to earn between £50,000 and £100,000. *Operations Directors* claim 15.0% of available roles, overseeing supply chain and logistics. Their salary ranges from £55,000 to £120,000. *Finance Managers* comprise 17.5% of the landscape, managing financial operations and reporting. They typically earn £50,000 to £110,000. *IT Directors* take up the remaining 35.0%, guiding digital transformation and cybersecurity strategies. They are the highest-paid roles, with salary ranges from £70,000 to £150,000.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME CONTENT MARKETING: SHAPING PUBLIC PERCEPTION

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London School of International Business (LSIB)

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05 May 2025

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