Professional Certificate in Paid Ads Management

Name: Professional Certificate in Paid Ads Management
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The Professional Certificate in Paid Ads Management is a comprehensive course designed to equip learners with the essential skills needed to thrive in digital marketing. This program focuses on paid ads, a critical aspect of marketing that is in high industry demand.

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AboutThisCourse

Throughout the course, learners will gain hands-on experience in creating, managing, and optimizing paid ad campaigns across various platforms such as Google, Facebook, and LinkedIn. They will also learn how to measure and analyze campaign performance, ensuring maximum return on investment. By the end of this course, learners will have a solid understanding of paid ads management and its role in modern marketing strategies. This certificate course not only enhances learners' resumes but also equips them with the skills necessary for career advancement in digital marketing roles, making it an invaluable investment for professionals looking to stay competitive in today's fast-paced digital world.

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CourseDetails

• Unit 1: Introduction to Paid Ads Management
• Unit 2: Keyword Research and Implementation
• Unit 3: Ad Copywriting and Design
• Unit 4: Bid Strategies and Optimization
• Unit 5: Audience Targeting and Segmentation
• Unit 6: Conversion Tracking and Reporting
• Unit 7: Paid Social Advertising
• Unit 8: Mobile Advertising
• Unit 9: Advanced Paid Ads Tactics
• Unit 10: Ethics and Compliance in Paid Ads Management

CareerPath

The Professional Certificate in Paid Ads Management job market is booming in the UK, with a variety of roles in high demand. According to recent statistics, Paid Ads Managers hold the largest percentage of job postings, accounting for 45% of the market. This role requires a strong understanding of paid advertising strategies and platforms, such as Google Ads and Facebook Ads. Digital Marketing Specialists come in second place, representing 30% of job postings. These professionals focus on developing and executing comprehensive digital marketing strategies, including paid advertising, social media, and content marketing. Search Engine Marketing (SEM) Specialists account for 15% of job opportunities in the UK. Their primary responsibility is managing and optimising paid search campaigns to drive traffic and conversions for businesses. Lastly, PPC Analysts make up the remaining 10% of job postings. They specialise in creating, managing, and optimising Pay-Per-Click (PPC) campaigns across various platforms. With the ever-evolving digital landscape, there has never been a better time to pursue a career in Paid Ads Management and take advantage of the growing demand for skilled professionals in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PAID ADS MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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