Certificate in E-commerce Ad Testing for Beginners

Name: Certificate in E-commerce Ad Testing for Beginners
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The Certificate in E-commerce Ad Testing for Beginners is a crucial course designed to equip learners with the essential skills needed to excel in the ever-evolving world of e-commerce. This course emphasizes the importance of ad testing, a critical aspect of e-commerce marketing that ensures the effectiveness of advertising campaigns.

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AboutThisCourse

In today's digital age, e-commerce has become a dominant force, and businesses are increasingly relying on online advertising to reach their target audience. As a result, there is a high demand for professionals who can effectively test and optimize ad campaigns. This certificate course is designed to meet this industry demand by providing learners with a comprehensive understanding of ad testing principles, methodologies, and tools. By the end of this course, learners will have gained the skills needed to design and implement effective ad testing strategies, thereby enhancing their career prospects and opening up new opportunities in the e-commerce industry.

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CourseDetails

• Understanding E-commerce Ad Testing
• Importance of A/B Testing in E-commerce
• Setting Up an A/B Test for E-commerce Ads
• Key Metrics in E-commerce Ad Testing
• Analyzing Results of E-commerce Ad Tests
• Creating Effective E-commerce Ad Variations
• Best Practices for E-commerce Ad Testing
• Common Pitfalls in E-commerce Ad Testing
• Tools and Software for E-commerce Ad Testing

CareerPath

In the UK, e-commerce ad testing is becoming an increasingly popular field, with various roles emerging. This 3D pie chart showcases the percentage distribution of some key positions in this industry. E-commerce Ad Tester, holding 45% of the market share, plays a significant role in ensuring ad campaigns are effective and meet business goals. These professionals assess ad performance and recommend improvements to optimize ROI. Digital Marketing Specialists take up 30% of the market. They are responsible for creating and implementing digital marketing strategies, including SEO, SEM, email, and social media marketing. SEO Specialists occupy 15% of the industry, focusing on optimizing websites and content for search engines. Their primary goal is to improve organic search rankings and visibility. PPC Specialists hold the remaining 10% of the market. They manage pay-per-click advertising campaigns, utilizing platforms like Google Ads to drive targeted traffic and conversions. As the demand for e-commerce ad testing grows, so does the need for skilled professionals in these roles. With the right training and expertise, you can tap into this thriving market and build a successful career.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN E-COMMERCE AD TESTING FOR BEGINNERS

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London School of International Business (LSIB)

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05 May 2025

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