Executive Development Programme in Influencer Marketing and Performance Measurement

Name: Executive Development Programme in Influencer Marketing and Performance Measurement
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The Executive Development Programme in Influencer Marketing and Performance Measurement is a certificate course designed to meet the growing industry demand for experts in influencer marketing. This programme emphasizes the importance of strategically selecting, onboarding, and measuring the success of influencer partnerships.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills necessary for career advancement in a variety of fields, including marketing, public relations, and social media management. The course curriculum covers best practices for identifying the right influencers, building and maintaining relationships, negotiating contracts, and measuring the return on investment (ROI) of influencer marketing campaigns. As brands continue to invest heavily in influencer marketing, there is a growing need for professionals who can effectively manage these relationships and measure their impact. By completing this programme, learners will be well-equipped to help organizations maximize their investment in influencer marketing and drive business results.

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CourseDetails

• Influencer Marketing Fundamentals
• Identifying & Partnering with Influencers
• Legal & Ethical Considerations in Influencer Marketing
• Developing Influencer Marketing Campaigns
• Content Strategy for Influencer Marketing
• Measuring Influencer Marketing Performance
• Utilizing Data & Analytics in Influencer Marketing
• Scaling Influencer Marketing Programs
• Case Studies & Best Practices in Influencer Marketing

CareerPath

Executive Development Programme in Influencer Marketing and Performance Measurement: 1. **Influencer Marketer** - With the increasing importance of social media and online presence, Influencer Marketers are in high demand. They manage and create strategies for influencer campaigns, driving brand awareness and conversions. According to Glassdoor, the average base salary ranges from £32,000 to £52,000 in the UK. 2. **Performance Measurement Specialist** - As businesses strive to optimize their marketing efforts, Performance Measurement Specialists are essential. They measure and analyze the effectiveness of marketing campaigns, ensuring maximum ROI. The average salary in the UK ranges from £30,000 to £50,000, depending on experience and qualifications. 3. **Content Strategist** - Content Strategists play a critical role in the development and execution of content marketing plans. They create and curate content, ensuring it aligns with the organization's marketing goals. In the UK, Content Strategists can expect an average salary between £30,000 and £50,000. 4. **Social Media Manager** - Social Media Managers are responsible for managing social media platforms, creating engaging content, and building brand awareness. With an average salary ranging from £25,000 to £40,000 in the UK, Social Media Managers need to stay up-to-date with the latest trends and best practices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN INFLUENCER MARKETING AND PERFORMANCE MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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