Certificate in Mobile Ad Targeting and Measurement

Name: Certificate in Mobile Ad Targeting and Measurement
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The Certificate in Mobile Ad Targeting and Measurement is a comprehensive course designed to equip learners with essential skills in mobile advertising. This program emphasizes the importance of mobile ad targeting and measurement, two critical areas in today's digital marketing landscape.

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AboutThisCourse

With the rapid growth of mobile device usage, there is an increasing industry demand for professionals who can effectively target and measure mobile ad campaigns. This course provides learners with the knowledge and tools to meet this demand, covering topics such as mobile ad formats, campaign management, and data analysis. By the end of this course, learners will have gained a solid understanding of mobile ad targeting and measurement strategies, enabling them to advance their careers in digital marketing. They will be able to design and implement effective mobile ad campaigns, analyze campaign data, and make data-driven decisions to optimize ad performance.

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CourseDetails

• Mobile Advertising Ecosystem
• Understanding Mobile Ad Formats
• Mobile Ad Targeting Techniques
• Mobile User Data and Privacy Considerations
• Mobile Ad Campaign Setup and Management
• Mobile Ad Measurement Metrics and KPIs
• Mobile Ad Tracking and Attribution Models
• Optimizing Mobile Ad Campaigns
• Mobile Ad Fraud Detection and Prevention
• Case Studies in Mobile Ad Targeting and Measurement

CareerPath

The Certificate in Mobile Ad Targeting and Measurement program prepares professionals for various roles in the mobile advertising industry. This 3D pie chart reveals the job market trends for these roles in the UK. The data displayed here includes: 1. **Mobile Ad Operations** (20%): Specialists in this role manage the technical aspects of mobile ad campaigns, ensuring accurate ad display and targeting. 2. **Mobile Ad Analytics** (35%): Professionals in this field analyze and interpret data from mobile ad campaigns, helping businesses optimize their advertising efforts. 3. **Mobile Ad Strategy** (25%): This role involves developing and executing mobile advertising strategies, including targeting, positioning, and creative decisions. 4. **Mobile Ad Sales** (10%): Individuals in mobile ad sales are responsible for negotiating and closing deals with clients, ensuring a steady revenue stream. 5. **Mobile Ad Measurement** (10%): Experts in mobile ad measurement specialize in evaluating the effectiveness of ad campaigns, using metrics like conversion rates and return on investment. In the mobile advertising industry, the demand for skilled professionals with a Certificate in Mobile Ad Targeting and Measurement continues to grow. By gaining expertise in these areas, you can excel in a competitive marketplace and contribute to the success of businesses leveraging mobile advertising.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MOBILE AD TARGETING AND MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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