Professional Certificate in Mobile Ad Targeting for E-commerce Growth

Name: Professional Certificate in Mobile Ad Targeting for E-commerce Growth
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The Professional Certificate in Mobile Ad Targeting for E-commerce Growth is a comprehensive course designed to equip learners with essential skills for career advancement in the rapidly evolving e-commerce industry. This course focuses on mobile ad targeting, a critical aspect of digital marketing that is increasingly in demand as more consumers shift to mobile devices for online shopping.

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AboutThisCourse

By enrolling in this course, learners will gain a deep understanding of mobile ad targeting strategies, tools, and techniques to drive e-commerce growth. They will learn how to leverage mobile data and analytics to create targeted ad campaigns, improve customer engagement, and increase conversions. Additionally, learners will gain hands-on experience with industry-leading mobile ad targeting platforms. Upon completion, learners will be equipped with the skills and knowledge necessary to succeed in mobile ad targeting roles within e-commerce organizations. With mobile ad spending projected to reach $240 billion by 2022, this course is an excellent opportunity for learners to gain a competitive edge in this high-growth field.

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CourseDetails

• Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, its importance, and how it contributes to e-commerce growth.
• User Segmentation: Techniques for segmenting mobile users based on various factors like demographics, interests, and behavior.
• Location-Based Targeting: Utilizing location data to target users with relevant ads and offers, increasing foot traffic and in-store sales.
• Device Targeting: Identifying and targeting specific mobile devices, operating systems, and screen sizes to optimize ad delivery.
• Behavioral Targeting: Analyzing user behavior and engagement patterns to predict preferences, delivering personalized ads and promotions.
• Cross-Channel Targeting: Strategies for integrating mobile ad targeting with other marketing channels, enhancing user experience and conversion rates.
• Measuring Success: Key performance indicators (KPIs) and analytics tools to evaluate the effectiveness of mobile ad targeting campaigns.
• Ethical Considerations in Mobile Ad Targeting: Balancing user privacy and data protection with targeted marketing efforts, maintaining trust and compliance.
• Emerging Trends and Future of Mobile Ad Targeting: Exploring innovations, trends, and best practices in mobile ad targeting for e-commerce growth.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MOBILE AD TARGETING FOR E-COMMERCE GROWTH

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London School of International Business (LSIB)

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05 May 2025

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