Certificate in Ad Tech for Marketers

Name: Certificate in Ad Tech for Marketers
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The Certificate in Ad Tech for Marketers is a comprehensive course designed to meet the growing industry demand for professionals with expertise in advertising technology. This program equips learners with essential skills to thrive in the rapidly evolving ad tech landscape, covering topics such as programmatic advertising, data management, and ad operations.

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AboutThisCourse

By earning this certification, marketers can enhance their understanding of ad tech platforms and strategies, enabling them to make data-driven decisions that optimize campaigns and improve ROI. Moreover, the course provides hands-on experience with industry-standard tools, ensuring that learners are well-prepared to tackle real-world challenges and advance their careers in this exciting field. In today's digital age, ad tech expertise is increasingly valuable for marketers seeking to stay ahead of the curve and deliver exceptional results. By investing in this certification, professionals can demonstrate their commitment to staying up-to-date with the latest trends and best practices in advertising technology.

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CourseDetails

• Understanding Ad Tech Fundamentals
• Display & Video Advertising: Formats & Best Practices
• Programmatic Advertising: Automation & Data-Driven Strategies
• Audience Targeting & Segmentation in Ad Tech
• Ad Operations & Campaign Management
• Ad Fraud, Brand Safety & Viewability
• Cross-Device Tracking & Multi-Channel Attribution
• Ad Tech Compliance: Privacy & Data Protection Regulations
• Ad Tech Trends & Future Developments

CareerPath

In the ever-evolving landscape of Ad Tech for Marketers, understanding the various roles and their significance is crucial. Here's an engaging visual representation using a 3D Pie chart, showcasing the demand for different roles in the Ad Tech industry in the UK. The dynamic nature of Ad Tech has resulted in a surge of various roles, each contributing to the growth of marketing campaigns. The following roles have been identified as crucial, based on the latest job market trends and salary ranges: 1. **Digital Strategist**: _20%_ of the Ad Tech industry workforce comprises Digital Strategists. They lead businesses through digital transformation, ensuring data-driven marketing strategies. 2. **SEM Specialist**: _25%_ of the industry consists of SEM Specialists, who are essential for managing search engine marketing campaigns and maximizing the ROI of paid search advertising. 3. **Social Media Manager**: Controlling brand reputation and managing the social media presence of companies, _15%_ of the industry is dedicated to Social Media Management. 4. **Data Analyst**: Making sense of complex marketing data, _20%_ of Ad Tech professionals are Data Analysts, driving decision-making through insights. 5. **Marketing Technologist**: With a _20%_ share, Marketing Technologists ensure the seamless integration and optimization of marketing technology platforms, enhancing marketing capabilities. These roles, backed by the latest skill demand statistics, highlight the importance of Ad Tech professionals in the UK market. By understanding the significance of each role, you can tailor your Certificate in Ad Tech for Marketers to meet the industry's needs best.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD TECH FOR MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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