Executive Development Programme in Mobile Ad Targeting and Measurement

Name: Executive Development Programme in Mobile Ad Targeting and Measurement
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The Executive Development Programme in Mobile Ad Targeting and Measurement is a certificate course designed to empower professionals with the latest strategies in mobile advertising. This programme emphasizes the importance of data-driven decision-making, attribution modeling, and cross-channel measurement in today's mobile-first world.

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AboutThisCourse

With the rapid growth of mobile usage, there's an increasing demand for experts who can effectively target and measure mobile ad campaigns. This course equips learners with essential skills to meet this industry need, including segmentation, targeting, and programmatic buying techniques. By understanding the customer journey and utilizing advanced measurement tools, learners can optimize ad performance, drive ROI, and accelerate their careers in this booming field. Enroll in this comprehensive programme to gain a competitive edge and become a leader in mobile ad targeting and measurement.

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CourseDetails

• Mobile Ad Targeting Fundamentals
• Understanding Mobile Ad Formats and Sizes
• Mobile User Data and Privacy Considerations
• Mobile Ad Networks and Exchanges
• Programmatic Advertising in Mobile
• Mobile Ad Measurement Metrics
• Mobile Ad Attribution Models
• Cross-Device Tracking for Mobile Ads
• Advanced Mobile Ad Targeting Strategies

CareerPath

The **Executive Development Programme in Mobile Ad Targeting and Measurement** is designed to equip professionals with in-demand skills for the rapidly evolving mobile ad industry. This section showcases a 3D pie chart representing the distribution of roles aligned with industry relevance and current job market trends. The roles featured in the chart include: 1. **Product Manager**: Product managers in mobile ad targeting and measurement are responsible for developing and managing advertising products, ensuring optimum performance, and meeting business goals. 2. **Data Scientist**: Data scientists analyze large datasets to extract insights, enabling businesses to make informed decisions, optimize ad targeting, and improve overall ad performance. 3. **Mobile Developer**: Mobile developers create, maintain, and update applications for various mobile platforms, integrating ad targeting and measurement tools as required. 4. **Marketing Specialist**: Marketing specialists create and execute marketing strategies, utilizing ad targeting and measurement data to optimize campaigns for higher returns on investment. 5. **Business Analyst**: Business analysts identify trends, assess business performance, and provide recommendations to improve mobile ad targeting and measurement strategies. These roles represent the current landscape of the mobile ad targeting and measurement industry in the UK. The chart's responsive design ensures compatibility with various screen sizes, making it easily accessible on different devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE AD TARGETING AND MEASUREMENT

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London School of International Business (LSIB)

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05 May 2025

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