Professional Certificate E-commerce PR: Building a Strong Online Presence

Name: Professional Certificate E-commerce PR: Building a Strong Online Presence
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The Professional Certificate in E-commerce PR: Building a Strong Online Presence is a crucial course for modern professionals. With the increasing importance of online presence in business, there's a high demand for experts who can manage and enhance a company's digital reputation.

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AboutThisCourse

This course equips learners with essential skills in online reputation management, content creation, social media strategy, and data analysis. Through practical assignments, case studies, and real-world examples, learners gain hands-on experience in creating and implementing effective e-commerce PR campaigns. By completing this course, learners will be able to demonstrate their expertise in building and maintaining a strong online presence for businesses, making them highly valuable in today's digital-focused job market. Invest in your career and join this course to stand out in the competitive e-commerce industry.

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CourseDetails

• Unit 1: Introduction to E-commerce PR
• Unit 2: Building a Strong Online Brand Identity
• Unit 3: Crafting Compelling Product Descriptions
• Unit 4: Search Engine Optimization (SEO) for E-commerce
• Unit 5: Social Media Marketing for E-commerce
• Unit 6: Email Marketing for E-commerce
• Unit 7: Online Reputation Management
• Unit 8: Metrics and Analytics for E-commerce PR
• Unit 9: Creating Engaging Content for E-commerce
• Unit 10: Building a Community and Customer Loyalty

CareerPath

The e-commerce industry is booming, creating a high demand for PR professionals with expertise in this field. This 3D pie chart represents the UK job market trends for e-commerce PR roles. E-commerce PR Specialist takes the lead with 35% of the market share, as businesses rely on their skills to maintain a positive online presence and build relationships with customers, influencers, and media outlets. Digital Marketing Managers come in second, accounting for 25% of the market. Their role includes managing online advertising campaigns, email marketing, and social media marketing strategies to boost brand awareness and sales. Search Engine Optimization (SEO) Specialists represent 20% of the market, as their expertise in optimizing websites for search engines is crucial for e-commerce businesses to improve their search rankings and drive organic traffic. Social Media Managers make up 15% of the market, focusing on creating engaging content and managing online communities to foster brand loyalty and encourage user-generated content. Content Marketing Specialists account for the remaining 5%, responsible for developing and promoting high-quality content to attract and retain customers, build brand authority, and improve search engine rankings.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE E-COMMERCE PR: BUILDING A STRONG ONLINE PRESENCE

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London School of International Business (LSIB)

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05 May 2025

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