Executive Development Programme in Predictive Market Targeting

Name: Executive Development Programme in Predictive Market Targeting
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The Executive Development Programme in Predictive Market Targeting is a certificate course designed to provide learners with essential skills for data-driven marketing. This programme emphasizes the importance of predictive analytics in identifying and targeting potential markets, enabling businesses to optimize their marketing strategies and increase revenue.

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AboutThisCourse

With the increasing demand for data-driven decision-making in the industry, this course is essential for marketing professionals seeking to advance their careers. Learners will gain hands-on experience with predictive modeling techniques, market segmentation, and customer targeting, preparing them to lead data-driven marketing initiatives in their organizations. The course is delivered by industry experts and features real-world case studies, ensuring that learners gain practical skills that can be applied immediately in their work. By completing this programme, learners will distinguish themselves as data-driven marketing professionals, poised for career advancement in a rapidly evolving industry.

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CourseDetails

• Unit 1: Introduction to Predictive Market Targeting
• Unit 2: Data Analysis for Market Predictions
• Unit 3: Customer Segmentation and Profiling
• Unit 4: Market Research Methods
• Unit 5: Predictive Analytics Techniques
• Unit 6: Marketing Strategy and Planning
• Unit 7: Sales Forecasting and Demand Analysis
• Unit 8: Utilizing Machine Learning in Predictive Market Targeting
• Unit 9: Performance Metrics and Evaluation
• Unit 10: Ethical Considerations in Predictive Marketing

CareerPath

This section displays an interactive 3D pie chart that represents the demand for several predictive market targeting roles in the UK. Data Scientist takes the lead with 40% of the demand, followed closely by Business Intelligence Analysts (25%). Machine Learning Engineers and Predictive Analysts make up the remaining 20% and 15% respectively. The responsive chart adapts to different screen sizes and offers a transparent background to blend seamlessly with the webpage design.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PREDICTIVE MARKET TARGETING

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London School of International Business (LSIB)

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05 May 2025

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