Certificate in Mobile Search Ad Targeting
-- ViewingNowThe Certificate in Mobile Search Ad Targeting is a comprehensive course designed to empower learners with the essential skills needed to excel in mobile search ad targeting. In an era where mobile devices dominate internet usage, this course is of paramount importance.
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โข Mobile Search Advertising Fundamentals: Understanding the basics of mobile search advertising, its importance, and how it differs from traditional search advertising.
โข Mobile Search Ad Targeting: Learning the various mobile search ad targeting options, such as location, device, audience, and behavior.
โข Keyword Research for Mobile: Discovering the best keywords for mobile search ads, including how to conduct keyword research, analyze search volume, and assess competition.
โข Creating Effective Mobile Ad Copy: Writing compelling ad copy that resonates with mobile users and follows best practices for character limits, calls to action, and ad extensions.
โข Mobile Ad Design: Designing mobile-friendly ads that capture users' attention, including considerations for image size, color, and contrast.
โข Mobile Search Ad Bidding Strategies: Understanding the different bidding strategies available for mobile search ads and how to optimize for conversions, clicks, or impressions.
โข Mobile Search Ad Testing and Optimization: Learning how to test and optimize mobile search ads for performance, including split testing, multivariate testing, and attribution modeling.
โข Mobile Search Ad Analytics: Analyzing mobile search ad performance data to make informed decisions and improve campaign results, including using Google Analytics and other analytics tools.
โข Mobile Search Ad Compliance and Best Practices: Ensuring mobile search ads comply with industry standards and best practices, including guidelines for ad placement, frequency, and transparency.
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- ProficiencyEnglish
- ComputerInternetAccess
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- ThreeFourHoursPerWeek
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