Masterclass Certificate E-commerce PR for Building a Powerful Brand Story

Name: Masterclass Certificate E-commerce PR for Building a Powerful Brand Story
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The Masterclass Certificate E-commerce PR for Building a Powerful Brand Story course is a comprehensive program designed to equip learners with essential skills for career advancement in the e-commerce industry. This course emphasizes the importance of PR in creating a compelling brand story, which is crucial in today's digital age where consumers prioritize brand values and authenticity.

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AboutThisCourse

With a focus on practical skills and real-world examples, this course covers topics such as media relations, content marketing, social media, and crisis management. Learners will gain a deep understanding of how to build and maintain a strong brand reputation, engage with customers, and drive business growth through effective PR strategies. In an industry where e-commerce sales are projected to reach $4.9 trillion by 2021, there is an increasing demand for PR professionals who can help businesses stand out and connect with their target audience. By completing this course, learners will be well-prepared to meet this demand and advance their careers in e-commerce PR.

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CourseDetails

• Unit 1: Introduction to E-commerce PR & Building a Powerful Brand Story
• Unit 2: Understanding the Importance of Brand Storytelling in E-commerce
• Unit 3: Defining your Brand Values & Unique Selling Proposition
• Unit 4: Developing a Memorable & Authentic Brand Voice
• Unit 5: Crafting a Compelling Brand Narrative
• Unit 6: Utilizing Visual Content for Enhanced Brand Storytelling
• Unit 7: Leveraging Customer Testimonials & Success Stories
• Unit 8: Media Relations & Press Release Strategies for E-commerce Brands
• Unit 9: Building a Strong Online Reputation & Managing Crises
• Unit 10: Measuring the Impact of Your E-commerce PR & Brand Storytelling Efforts

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE E-COMMERCE PR FOR BUILDING A POWERFUL BRAND STORY

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London School of International Business (LSIB)

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05 May 2025

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