Advanced Certificate in Ad ROI and Strategic Marketing

Name: Advanced Certificate in Ad ROI and Strategic Marketing
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The Advanced Certificate in Ad ROI and Strategic Marketing is a comprehensive course designed to empower marketing professionals with the skills to maximize advertising ROI and drive strategic marketing initiatives. This certificate course is critical in today's data-driven world, where marketers must demonstrate the effectiveness of their campaigns and strategies.

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AboutThisCourse

With a focus on data analysis, attribution modeling, and marketing automation, this course provides learners with the essential skills to measure and optimize advertising performance, allocate marketing budgets effectively, and make data-driven decisions. The course is in high demand across industries, as employers seek professionals who can deliver measurable results and drive growth. By completing this course, learners will be equipped with the skills and knowledge to advance their careers, take on leadership roles, and drive success in their organizations. Whether you're a seasoned marketer or just starting your career, this course is an investment in your future, providing you with the tools and techniques to succeed in a competitive and evolving marketplace.

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CourseDetails

• Advanced Ad ROI Metrics: Understanding and measuring return on investment for digital advertising campaigns, including key metrics such as cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).
• Multi-Channel Advertising Strategies: Developing and implementing effective marketing strategies that utilize multiple channels, such as search engine marketing (SEM), social media advertising, and display advertising.
• Audience Targeting and Segmentation: Identifying and targeting specific audience segments using data-driven techniques, including demographic, psychographic, and behavioral targeting.
• Programmatic Advertising: Understanding the programmatic advertising landscape, including real-time bidding (RTB), private marketplaces (PMPs), and audience targeting strategies.
• Cross-Device Tracking and Attribution: Tracking user behavior across multiple devices and attributing conversions to the appropriate touchpoints in the customer journey.
• Advanced Analytics for Ad ROI: Using advanced analytics techniques, such as regression analysis and marketing mix modeling, to measure and optimize ad ROI.
• A/B Testing and Experimentation: Designing and implementing A/B tests and other experiments to optimize marketing campaigns and improve ad ROI.
• Personalization and Dynamic Content: Using data and technology to deliver personalized and dynamic content to users, improving engagement and conversion rates.
• Marketing Automation and Attribution: Implementing marketing automation platforms and attribution models to streamline marketing workflows and measure the impact of marketing efforts.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN AD ROI AND STRATEGIC MARKETING

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London School of International Business (LSIB)

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05 May 2025

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