Certificate in Ad Targeting and Marketing Analytics

Name: Certificate in Ad Targeting and Marketing Analytics
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The Certificate in Ad Targeting and Marketing Analytics is a comprehensive course designed to equip learners with essential skills in digital marketing. This program emphasizes the importance of data-driven decision making, providing a solid foundation in marketing analytics and ad targeting strategies.

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AboutThisCourse

With the ever-growing demand for digital marketing expertise, this course is crucial for career advancement in today's technology-driven world. Throughout the course, learners will gain hands-on experience with various tools and platforms, allowing them to effectively analyze consumer behavior and target marketing efforts. They will develop a deep understanding of ad targeting methodologies, audience segmentation, and campaign optimization. By the end of the course, learners will be prepared to drive successful marketing campaigns, making them valuable assets in any organization. In summary, the Certificate in Ad Targeting and Marketing Analytics course empowers learners with the skills and knowledge necessary to thrive in the rapidly evolving digital marketing landscape, opening up numerous opportunities for career growth and advancement.

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CourseDetails

• Unit 1: Introduction to Ad Targeting and Marketing Analytics
• Unit 2: Understanding Customer Segmentation and Personas
• Unit 3: Data-Driven Audience Targeting Strategies
• Unit 4: Marketing Analytics Tools and Techniques
• Unit 5: Measuring Ad Targeting Performance
• Unit 6: Data Visualization for Marketing Analytics
• Unit 7: Optimizing Ad Targeting Campaigns
• Unit 8: Machine Learning and Predictive Analytics in Ad Targeting
• Unit 9: Ethical Considerations in Ad Targeting and Marketing Analytics
• Unit 10: Best Practices in Ad Targeting and Marketing Analytics

CareerPath

These roles are in high demand in the UK, with professionals specializing in ad targeting and marketing analytics able to earn competitive salaries. A Certificate in Ad Targeting and Marketing Analytics can help you gain the skills necessary to succeed in these positions. 1. **Digital Marketing Specialist**: These professionals focus on creating and implementing effective digital marketing campaigns to reach business goals. The role requires expertise in various digital channels, including search engine optimization (SEO), social media, email, and content marketing. 2. **Marketing Analytics Manager**: A Marketing Analytics Manager is responsible for interpreting data and providing insights to improve marketing strategies and campaigns. The role requires strong analytical skills, proficiency in data visualization tools, and the ability to communicate complex data to non-technical team members. 3. **Data Scientist (Marketing Focus)**: Data Scientists with a marketing focus combine data analysis, machine learning, and statistical skills to extract insights from large datasets. The role typically requires programming knowledge, experience with data visualization tools, and a strong understanding of marketing principles. 4. **Ad Targeting Analyst**: Ad Targeting Analysts optimize marketing campaigns by using data to create targeted ads for specific audiences. The role requires proficiency in data analysis, programmatic advertising platforms, and A/B testing. 5. **Marketing Technology Specialist**: Marketing Technology Specialists manage marketing technology platforms, such as marketing automation and customer relationship management (CRM) systems, to improve marketing efficiency and effectiveness. The role requires a solid understanding of marketing principles and technology platforms. 6. **CRM & Email Marketing Specialist**: CRM & Email Marketing Specialists manage customer databases and develop email marketing campaigns. The role requires proficiency in CRM platforms, email marketing software, and data analysis.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD TARGETING AND MARKETING ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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