Professional Certificate in Ad Targeting and A/B Testing

Name: Professional Certificate in Ad Targeting and A/B Testing
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The Professional Certificate in Ad Targeting and A/B Testing is a crucial course for digital marketers seeking to elevate their skills and advance their careers. This program focuses on two critical areas of modern marketing: ad targeting and A/B testing.

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AboutThisCourse

In ad targeting, learners will master techniques for delivering personalized ads to specific audience segments, maximizing engagement and conversions. Meanwhile, A/B testing skills will enable data-driven decision-making, ensuring marketing strategies are grounded in empirical evidence. With the increasing demand for digital marketing professionals, this certificate course is essential for anyone seeking to stand out in the job market. By equipping learners with these in-demand skills, this program offers a pathway to career advancement and higher earning potential in the dynamic field of digital marketing.

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CourseDetails

• Ad Targeting Fundamentals
• Understanding Audience Segmentation
• Behavioral Targeting Techniques
• Contextual Ad Targeting Strategies
• Retargeting and Remarketing
• Basics of A/B Testing
• Designing Effective A/B Tests
• Analyzing A/B Test Results
• Statistical Analysis in Ad Targeting and A/B Testing
• Ethical Considerations in Ad Targeting and A/B Testing

CareerPath

As a professional in the ever-evolving digital marketing landscape, possessing a deep understanding of Ad Targeting and A/B Testing is invaluable. These skills can significantly enhance your career prospects and earning potential. Let's delve into the specifics of these two pivotal roles, complemented by a visually engaging 3D pie chart. Ad Targeting Specialist: - Specialists in this role meticulously analyze consumer behavior and preferences to optimize ad campaigns. - They create tailored ads to reach the right audience, ensuring maximum impact and engagement. - Mastering this craft can lead to an average salary ranging from £30,000 to £50,000 in the UK. A/B Testing Specialist: - These professionals design and implement controlled experiments to compare different versions of websites, apps, or ads. - Their primary goal is to identify which variations yield better user engagement, conversions, or sales. - A/B Testing Specialists can earn an average salary between £35,000 and £60,000 in the UK. The 3D pie chart below elucidates the distribution of these two roles in the job market:

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD TARGETING AND A/B TESTING

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London School of International Business (LSIB)

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05 May 2025

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