Executive Development Programme in Mobile Ad Targeting for Business Growth

Name: Executive Development Programme in Mobile Ad Targeting for Business Growth
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The Executive Development Programme in Mobile Ad Targeting for Business Growth is a certificate course designed to empower professionals with the skills to optimize mobile ad targeting strategies. This programme is crucial in today's digital age, where mobile advertising is a significant driver of business growth.

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AboutThisCourse

With the ever-increasing demand for mobile ad targeting experts, this course offers a timely and relevant learning opportunity. It equips learners with essential skills such as mobile ad campaign planning, audience segmentation, data analysis, and performance tracking. By the end of this course, learners will be able to develop and implement effective mobile ad targeting strategies that deliver high returns on investment. This will not only boost their career prospects but also contribute significantly to their organizations' digital marketing efforts. Invest in this Executive Development Programme and gain a competitive edge in the rapidly evolving mobile advertising industry.

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CourseDetails

• Mobile Ad Targeting Fundamentals: Understanding the basics of mobile ad targeting, including the importance of user data, ad formats, and targeting methods.
• Data Analysis for Mobile Ads: Utilizing data analytics tools to interpret user behavior, demographics, and preferences for effective ad targeting.
• Mobile Advertising Platforms: Exploring various mobile advertising platforms, such as Google AdMob, Facebook Audience Network, and others, to identify the most effective channels for business growth.
• User Segmentation and Personalization: Implementing user segmentation strategies to deliver personalized ads, improving engagement and conversion rates.
• Location-Based Ad Targeting: Leveraging location data to deliver targeted ads, increasing relevance and driving in-store traffic.
• Behavioral Ad Targeting: Analyzing user behavior patterns to predict future actions and optimize ad targeting strategies.
• Cross-Device Ad Targeting: Coordinating ad targeting across multiple devices, enhancing user reach and frequency.
• Attribution Models and Measurement: Understanding and implementing various attribution models to measure the effectiveness of mobile ad targeting campaigns.
• Privacy and Compliance: Ensuring ad targeting practices comply with data privacy regulations and best practices, protecting user data and maintaining brand reputation.

CareerPath

The Mobile Ad Targeting sector is experiencing significant growth, driving demand for executives with a deep understanding of the latest trends and technologies. In the UK, several crucial skills are highly sought after for Executive Development Programmes, as illustrated in the 3D pie chart above. 1. Data Analysis: With 30% of the demand, data analysis is essential for executives to make informed decisions on ad targeting, segmentation and campaign evaluation. 2. Machine Learning: As businesses aim to optimize ad targeting, machine learning skills are in high demand, accounting for 25% of the skillset requirements. 3. Marketing Strategy: Comprehensive marketing strategies remain vital, with 20% of the demand focusing on executives capable of integrating mobile ad targeting into broader campaigns. 4. Cloud Computing: Enabling scalability and cost-efficiency, cloud computing expertise accounts for 15% of the demand for executive development in mobile ad targeting. 5. Artificial Intelligence: Although accounting for a smaller share at 10%, AI skills are increasingly important as businesses aim to automate and enhance ad targeting processes. As mobile ad targeting continues to evolve, executives must stay updated on the latest trends and technologies to drive business growth and ensure their organisations remain competitive.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MOBILE AD TARGETING FOR BUSINESS GROWTH

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London School of International Business (LSIB)

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05 May 2025

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