Executive Development Programme Ad Fraud & Digital Transformation

Name: Executive Development Programme Ad Fraud & Digital Transformation
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The Executive Development Programme in Ad Fraud & Digital Transformation is a certificate course that addresses the growing challenge of ad fraud and digital transformation in today's business landscape. This program is crucial for professionals looking to stay ahead in the industry, as digital ad spend continues to grow and ad fraud becomes more sophisticated.

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AboutThisCourse

Learners will gain essential skills in detecting, preventing, and mitigating ad fraud, as well as understanding the latest trends and best practices in digital transformation. The program covers topics such as programmatic advertising, data-driven marketing, and cross-channel attribution, equipping learners with the knowledge and skills needed to lead digital initiatives and drive business growth. By completing this program, learners will be able to demonstrate their expertise in ad fraud prevention and digital transformation, making them highly valuable to employers and positioning them for career advancement. The course is designed for mid-to-senior level professionals in marketing, advertising, and digital media, providing practical insights and real-world examples to help learners apply their new skills in the workplace.

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CourseDetails

• Understanding Ad Fraud: An Overview
• Digital Transformation and its Impact on Advertising
• Types of Ad Fraud: Identifying and Mitigating Risks
• The Role of Technology in Detecting Ad Fraud
• Fraudulent Traffic Sources and How to Blacklist Them
• The Economics of Ad Fraud: Understanding the Incentives
• Ad Fraud Prevention Strategies and Best Practices
• Measuring and Reporting Ad Fraud: Metrics and KPIs
• Case Studies: Real-World Examples of Ad Fraud and Prevention
• The Future of Ad Fraud and Digital Transformation: Trends and Predictions

CareerPath

In the ever-evolving digital landscape, the demand for professionals in the field of Ad Fraud and Digital Transformation has experienced significant growth. Here's a showcase of the current job market trends, salary ranges, and skill demand for these roles in the UK, presented through a 3D pie chart. 1. **Digital Transformation Consultant**: In high demand as businesses aim to adapt and thrive in the digital world, these professionals help organisations develop and implement digital strategies, with an average salary of £60,000 to £90,000. 2. **Ad Fraud Analyst**: Crucial for maintaining trust and transparency in digital advertising, Ad Fraud Analysts identify and mitigate fraudulent activities, with an average salary ranging from £30,000 to £60,000. 3. **Data Scientist**: As one of the fastest-growing professions in the UK, Data Scientists extract valuable insights from complex datasets, earning an average salary between £40,000 and £75,000. 4. **Digital Marketing Manager**: Responsible for managing and optimising online marketing campaigns, Digital Marketing Managers enjoy an average salary of £35,000 to £65,000, depending on the industry and company size. 5. **Cybersecurity Specialist**: With the increasing importance of data protection and privacy, Cybersecurity Specialists protect networks and systems from cyber threats, earning an average salary of £40,000 to £80,000. Explore the dynamic career opportunities in Ad Fraud and Digital Transformation, and discover which role aligns best with your skills and interests. This 3D pie chart offers a glimpse into the UK job market, where the demand for these positions continues to rise.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME AD FRAUD & DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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