Certificate in EdTech Paid Media: Strategic Thinking

• Understanding EdTech Paid Media: An overview of the EdTech industry and the role of paid media in promoting educational technology products and services. • Setting Paid Media Goals: Identifying and setting measurable goals for EdTech paid media campaigns. • Targeting and Segmentation: Understanding audience demographics, interests, and behaviors to effectively target and segment EdTech paid media campaigns. • Platform Selection: Choosing the right platforms for EdTech paid media campaigns, including social media, search engines, and programmatic advertising. • Content Creation: Developing effective ad creative and copy for EdTech paid media campaigns. • Budgeting and Bid Management: Allocating budget and managing bids for EdTech paid media campaigns. • Performance Tracking and Optimization: Monitoring and analyzing the performance of EdTech paid media campaigns and implementing optimization strategies. • Compliance and Ethics: Ensuring EdTech paid media campaigns comply with relevant laws, regulations, and industry standards, and adhere to ethical guidelines.