Professional Certificate in Small Business Digital Marketing Strategy

Name: Professional Certificate in Small Business Digital Marketing Strategy
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The Professional Certificate in Small Business Digital Marketing Strategy is a vital course designed to equip learners with the essential skills needed to excel in today's digital marketing landscape. With the increasing demand for small businesses to establish and maintain an online presence, the need for proficient digital marketing strategists is higher than ever.

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AboutThisCourse

This certificate course covers essential topics such as content marketing, social media marketing, email marketing, and analytics. By completing this program, learners will be able to develop and implement effective digital marketing strategies that drive results and help small businesses thrive. Not only will this course enhance learners' skillset and make them more marketable, but it will also provide them with the tools and knowledge necessary to advance their careers in digital marketing. In short, the Professional Certificate in Small Business Digital Marketing Strategy is a valuable investment for anyone looking to expand their digital marketing expertise and take their career to the next level.

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CourseDetails

• Unit 1: Introduction to Small Business Digital Marketing Strategy
• Unit 2: Crafting a Compelling Digital Marketing Plan
• Unit 3: Search Engine Optimization (SEO) Fundamentals
• Unit 4: Pay-Per-Click (PPC) Advertising Essentials
• Unit 5: Social Media Marketing for Small Businesses
• Unit 6: Content Marketing Strategies
• Unit 7: Email Marketing Best Practices
• Unit 8: Local SEO and Google My Business
• Unit 9: Analytics and Performance Tracking
• Unit 10: Case Studies in Small Business Digital Marketing Strategy

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In the UK's thriving digital marketing landscape, several key roles contribute to a successful small business strategy. This 3D pie chart highlights the percentage distribution of these roles, providing insights into industry relevance and job market trends. 1. Social Media Manager: With a 22% share, social media managers play a crucial role in managing brand presence, engaging with the audience, and driving growth across various platforms. 2. Content Marketing Specialist: Holding 20% of the market, content marketing specialists create compelling and SEO-friendly content to attract, engage, and retain audiences. 3. SEO Specialist: Accounting for 18%, SEO specialists optimize websites and content to improve search engine rankings and increase organic traffic. 4. Email Marketing Specialist: With a 15% share, email marketing specialists manage campaigns, automation, and segmentation to nurture leads and foster customer relationships. 5. PPC Specialist: A 10% share highlights the importance of PPC specialists who manage paid advertising campaigns to boost visibility and conversions. 6. Digital Marketing Analyst: Claiming 15%, digital marketing analysts analyze data and metrics to measure performance and optimize marketing strategies. By understanding these roles and their significance, aspiring professionals can make informed decisions when pursuing a career in small business digital marketing strategy in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SMALL BUSINESS DIGITAL MARKETING STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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