Certificate in Google Ads for Lead Acquisition: Mastery

Name: Certificate in Google Ads for Lead Acquisition: Mastery
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The Certificate in Google Ads for Lead Acquisition: Mastery is a comprehensive course designed to help learners master the art of lead acquisition using Google Ads. This certification is crucial in today's digital age, where online advertising has become a necessity for businesses to thrive.

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AboutThisCourse

With the ever-increasing demand for digital marketing professionals, this course equips learners with essential skills to advance their careers. It provides in-depth knowledge of Google Ads, including setting up and managing campaigns, keyword research, bid strategies, and advanced tracking techniques. By the end of this course, learners will have a deep understanding of how to create effective Google Ads campaigns that drive high-quality leads, resulting in increased conversions and revenue. This certification is a testament to a learner's expertise in Google Ads and lead acquisition, making them a valuable asset in any organization.

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CourseDetails

• Google Ads Basics
• Keyword Research and Selection
• Creating and Optimizing Search Ads
• Display Advertising with Google
• Video Advertising using Google Ads
• Shopping Ads for E-commerce
• Google Ads Conversion Tracking
• Remarketing and Audience Targeting
• Google Ads Budgeting and Bid Strategies
• Advanced Google Ads Analytics and Reporting

CareerPath

The digital marketing landscape is highly competitive, and businesses constantly seek professionals with the right skill set to drive lead acquisition through Google Ads. In this Certificate in Google Ads for Lead Acquisition: Mastery, we've curated a comprehensive learning path to help you excel in various roles within the industry. Let's dive into the roles that are in high demand in today's job market. 1. Certified Google Ads Specialist (45%): Organizations are on the lookout for certified Google Ads professionals to help manage and optimize their ad campaigns. With a comprehensive understanding of Google Ads, you can drive lead acquisition and ensure maximum return on investment for businesses. 2. Digital Marketer (30%): Digital marketers play an essential role in creating and implementing multi-channel marketing strategies, including search engine optimization, email marketing, and social media marketing. Your Google Ads expertise will further enhance your ability to attract and convert leads. 3. PPC Analyst (20%): Pay-per-click (PPC) analysts focus on optimizing ad campaigns by managing keywords, bids, and ad placements. Your Google Ads skills will be pivotal in conducting keyword research, split testing, and creating high-performing ad copy for businesses. 4. Lead Acquisition Manager (5%): Managing a team responsible for generating leads and maximizing revenue through Google Ads requires strategic thinking and exceptional technical skills. With a deep understanding of Google Ads, you can lead your team to success and create a significant impact on the organization's bottom line. In summary, the Certificate in Google Ads for Lead Acquisition: Mastery offers valuable insights and hands-on experience in various roles related to digital marketing and lead acquisition. With a strong emphasis on industry relevance and current job market trends, this learning path will position you as a sought-after professional in the ever-evolving digital landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN GOOGLE ADS FOR LEAD ACQUISITION: MASTERY

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London School of International Business (LSIB)

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05 May 2025

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