Global Certificate in Influencer Marketing & PR

Name: Global Certificate in Influencer Marketing & PR
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The Global Certificate in Influencer Marketing & PR is a comprehensive course that addresses the growing demand for influencer marketing expertise. This program emphasizes the importance of strategic communication, brand partnerships, and PR in today's digital landscape.

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AboutThisCourse

Learners will gain essential skills in influencer identification, campaign planning, measurement, and crisis management. Upon completion, students will be equipped to drive successful influencer marketing campaigns, leading to increased brand awareness and revenue. Influencer marketing is a rapidly growing industry, with 65% of brands increasing their budgets in this area. This course offers a unique opportunity to gain a competitive edge in the job market. By earning this certification, professionals demonstrate their commitment to staying current with industry trends and best practices. This credential can lead to career advancement opportunities, including roles in PR, social media management, and digital marketing.

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CourseDetails

• Introduction to Influencer Marketing & PR: Understanding the Basics, Importance, and Trends
• Identifying and Segmenting Influencers: Macro, Micro, and Nano Influencers, Key Opinion Leaders (KOLs), and Brand Advocates
• Influencer Marketing Strategy: Setting Objectives, Target Audience, Platform Selection, and Content Planning
• Building Authentic Relationships: Communication, Engagement, and Collaboration Best Practices
• Legal and Ethical Considerations: Contracts, Disclosures, and Compliance with Regulations
• Measuring Success: Key Performance Indicators (KPIs), Metrics, and Data Analysis
• Integrating Influencer Marketing: With Public Relations, Content Marketing, Social Media, and SEO Strategies
• Case Studies and Real-World Examples: Analyzing Successful Influencer Marketing Campaigns
• Emerging Trends and Future of Influencer Marketing: AI, VR, AR, and Influencer Marketing Platforms

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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GLOBAL CERTIFICATE IN INFLUENCER MARKETING & PR

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London School of International Business (LSIB)

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05 May 2025

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