Masterclass Certificate in SEO and Keyword Research

Name: Masterclass Certificate in SEO and Keyword Research
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The Masterclass Certificate in SEO and Keyword Research is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of Search Engine Optimization (SEO) and keyword research in enhancing online visibility and driving organic traffic to websites.

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AboutThisCourse

In an era where digital presence reigns supreme, understanding SEO and keyword research is not just advantageous but indispensable. According to HubSpot, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. This course provides learners with the knowledge and tools to meet this demand. Through hands-on training, learners will master techniques for effective keyword research, on-page and off-page optimization, and link building. They will also gain insights into Google algorithms and learn how to create SEO-friendly content. By the end of this course, learners will be able to develop and implement robust SEO strategies, giving them a competitive edge in the job market.

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CourseDetails

• SEO Fundamentals
• Keyword Research Basics
• Advanced Keyword Research Techniques
• On-Page SEO and Keyword Optimization
• Technical SEO for Keyword Success
• Local SEO and Keyword Targeting
• SEO Analytics and Keyword Performance
• Mobile SEO and Keyword Considerations
• Voice Search and Conversational Keywords
• SEO Content Strategy and Keyword Planning

CareerPath

Delving into the world of SEO and keyword research can open doors to various exciting roles. Let's explore these opportunities and their respective demands in the UK market. The **SEO Specialist** role takes the lead with 65% of the demand. These professionals focus on optimizing websites and content to improve search engine rankings. With an average salary of £30,000 to £45,000, SEO Specialists are in high demand across industries. Next up, we have the **Content Writer** role, accounting for 20% of the demand. Content Writers create engaging and optimized content to attract and retain users, driving traffic and conversions. The average salary for Content Writers in the UK ranges from £22,000 to £32,000. In the 10% corner, we find the **Analytics Manager**. Analytics Managers track, analyze, and interpret website data to optimize SEO strategies, improve user experience, and drive growth. Expect a salary between £40,000 and £65,000 for this role. Lastly, the **SEO Manager** role represents 5% of the demand. SEO Managers oversee SEO strategies, coordinate teams, and work closely with stakeholders to achieve business goals. The average salary for SEO Managers ranges from £45,000 to £70,000. With the ever-evolving digital landscape, SEO and keyword research skills are becoming increasingly vital for professionals in various sectors. Pursuing a Masterclass Certificate in SEO and Keyword Research can help you acquire these in-demand skills and stand out in the competitive job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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MASTERCLASS CERTIFICATE IN SEO AND KEYWORD RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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