Executive Development Programme in Social Media & Transmedia Storytelling

Name: Executive Development Programme in Social Media & Transmedia Storytelling
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The Executive Development Programme in Social Media & Transmedia Storytelling is a certificate course that holds immense importance in today's digital age. The course caters to the growing industry demand for professionals who can leverage social media and transmedia storytelling to engage audiences, build brands, and drive business growth.

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AboutThisCourse

This programme equips learners with essential skills such as creating compelling narratives, developing multi-platform content strategies, and measuring the impact of social media campaigns. By gaining a deep understanding of social media analytics, search engine optimization, and content marketing, learners can enhance their organization's digital presence and achieve strategic objectives. By enrolling in this course, professionals can accelerate their career advancement in various fields, such as marketing, advertising, public relations, and communications. They will gain a competitive edge by mastering the art of social media and transmedia storytelling, enabling them to craft engaging stories that resonate with audiences and inspire action.

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CourseDetails

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Unit 1: Introduction to Social Media & Transmedia Storytelling
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Unit 2: Social Media Platforms: Overview & Best Practices
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Unit 3: Transmedia Storytelling: Principles & Techniques
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Unit 4: Content Strategy for Social Media & Transmedia Storytelling
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Unit 5: Social Media Analytics & Metrics
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Unit 6: Building & Engaging Communities through Social Media
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Unit 7: Social Media Advertising & Paid Promotion
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Unit 8: Crisis Management & Reputation Management in Social Media
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Unit 9: Case Studies: Successful Social Media & Transmedia Campaigns
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Unit 10: Future Trends in Social Media & Transmedia Storytelling

CareerPath

The Executive Development Programme in Social Media & Transmedia Storytelling equips professionals with the necessary skills to excel in the ever-evolving digital landscape. This section highlights the most sought-after job roles in the UK, visually represented in a 3D Pie chart. The chart showcases the following key roles and their respective popularity: 1. **Social Media Manager**: With 35% of the market share, social media managers play a vital role in developing and executing strategies that engage audiences and grow brand awareness. 2. **Content Strategist**: A content strategist, accounting for 20% of the demand, is responsible for planning, creating, and managing valuable content across multiple platforms. 3. **Transmedia Storyteller**: A modern and innovative role, transmedia storytellers captivate audiences with immersive and interactive narratives, making up 18% of the job market. 4. **Digital Marketing Specialist**: Professionals with expertise in digital marketing, taking up 15% of the demand, master various online channels for successful campaigns. 5. **Community Manager**: Representing 12% of job opportunities, community managers build and maintain a positive online presence for brands and businesses. The presented statistics provide valuable insights for those looking to advance their careers in social media and transmedia storytelling. The 3D Pie chart allows for easy comparison and understanding of the most in-demand roles in the UK market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SOCIAL MEDIA & TRANSMEDIA STORYTELLING

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London School of International Business (LSIB)

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05 May 2025

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