Global Certificate in Ad Fraud: Next-Gen Solutions
-- ViewingNowThe Global Certificate in Ad Fraud: Next-Gen Solutions is a comprehensive course designed to empower professionals in the rapidly evolving digital advertising industry. This course addresses the growing challenge of ad fraud, a critical issue that costs companies billions each year.
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โข Ad Fraud Detection Techniques: An in-depth analysis of current ad fraud detection methodologies and tools, including machine learning algorithms and behavioral analysis.
โข Emerging Ad Fraud Threats: Examining the latest ad fraud schemes and trends, such as botnets, click farms, and domain spoofing, to stay ahead of fraudsters.
โข Next-Gen Ad Fraud Prevention Strategies: Best practices and innovative solutions for preventing ad fraud, such as advanced bot mitigation, device fingerprinting, and multi-factor authentication.
โข Data Privacy and Compliance: Understanding the complex legal and ethical landscape of data privacy, including GDPR, CCPA, and other regulations, and their impact on ad fraud prevention.
โข Ad Operations and Fraud Management Integration: Strategies for integrating ad fraud management into ad operations workflows, from trafficking to reporting, to ensure seamless and efficient operations.
โข Industry Standards and Collaboration: Overview of industry-wide efforts to combat ad fraud, including the work of the IAB, MRC, and TAG, and how to participate and contribute.
โข Performance Metrics and Analytics: Measuring and evaluating the effectiveness of ad fraud prevention strategies through key performance indicators, such as viewability, engagement, and conversion rates.
โข Case Studies and Real-World Examples: Exploring real-world examples and case studies of successful ad fraud prevention, including challenges faced and lessons learned.
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- BasicUnderstandingSubject
- ProficiencyEnglish
- ComputerInternetAccess
- BasicComputerSkills
- DedicationCompleteCourse
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- ThreeFourHoursPerWeek
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- TwoThreeHoursPerWeek
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