Global Certificate in B2B Lead Generation & Customer Journey

Name: Global Certificate in B2B Lead Generation & Customer Journey
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The Global Certificate in B2B Lead Generation & Customer Journey is a comprehensive course designed to meet the growing industry demand for experts in B2B lead generation. This course emphasizes the importance of understanding customer needs, mapping the customer journey, and implementing effective strategies to generate high-quality leads.

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AboutThisCourse

By enrolling in this course, learners will acquire essential skills required to excel in B2B marketing and sales roles. They will gain a deep understanding of the customer journey, lead generation techniques, and data-driven decision-making. Additionally, they will learn how to leverage marketing automation tools, social media, and content marketing to attract and engage potential customers. In today's competitive business landscape, mastering B2B lead generation and customer journey mapping is crucial for career advancement. This course will equip learners with the skills and knowledge needed to succeed in this exciting and rapidly evolving field. By completing this course, learners will be well-positioned to take on new responsibilities, advance in their careers, and make meaningful contributions to their organizations.

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CourseDetails

• B2B Lead Generation Fundamentals: Understanding the basics of B2B lead generation, including key concepts, strategies, and best practices.
• Target Audience and Ideal Customer Profiling: Identifying and understanding the target audience, creating detailed ideal customer profiles.
• Multi-Channel Lead Generation Strategies: Leveraging various channels like email, social media, webinars, and events for lead generation.
• Data-Driven Lead Generation: Utilizing data analytics and insights to optimize lead generation campaigns and improve performance.
• Content Marketing for B2B Lead Generation: Creating and promoting valuable content to attract and engage potential leads.
• Lead Nurturing and Qualification: Building relationships with leads and determining their sales-readiness.
• Sales and Marketing Alignment: Ensuring seamless collaboration between sales and marketing teams to maximize lead generation efforts.
• Customer Journey Mapping: Visualizing and understanding the customer journey to improve lead generation and conversion rates.
• Measurement and Optimization of B2B Lead Generation: Tracking key metrics, analyzing performance, and optimizing campaigns for continuous improvement.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN B2B LEAD GENERATION & CUSTOMER JOURNEY

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London School of International Business (LSIB)

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05 May 2025

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