Executive Development Programme in Revenue-Driven Retargeting

Name: Executive Development Programme in Revenue-Driven Retargeting
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The Executive Development Programme in Revenue-Driven Retargeting is a certificate course designed to empower professionals with the skills to optimize marketing strategies and drive business growth. In an era where digital marketing reigns supreme, this program stands as a beacon of industry demand, with businesses clamoring for experts who can effectively leverage retargeting techniques to recapture lost revenue.

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AboutThisCourse

This course equips learners with essential skills, arming them with the knowledge to create data-driven, impactful retargeting campaigns. By focusing on the latest trends and best practices, it ensures that participants stay ahead of the curve and are well-prepared to meet the evolving needs of the modern marketplace. By completing this program, professionals demonstrate a commitment to honing their craft and staying abreast of the latest industry developments. This investment in one's career can lead to exciting new opportunities, increased earning potential, and a significant edge in a competitive job market.

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CourseDetails

• Retargeting Fundamentals: Understanding the basics of retargeting, its importance, and how it drives revenue.
• Behavioral Analysis: Analyzing user behavior to create effective retargeting strategies.
• Segmentation and Personalization: Dividing audiences into segments and creating personalized retargeting campaigns.
• Retargeting Channels: Exploring different retargeting channels like display, social, video, and native ads.
• Attribution Modeling: Measuring the impact of retargeting campaigns on revenue using attribution modeling.
• Creative Best Practices: Designing compelling ad creatives for retargeting campaigns.
• Technical Implementation: Implementing retargeting pixels, tags, and tracking codes.
• Data Privacy and Compliance: Ensuring retargeting campaigns comply with data privacy regulations and best practices.
• Optimization and Scaling: Optimizing retargeting campaigns for better performance and scaling them up for maximum revenue impact.

Note: This list is not exhaustive and the actual course content may vary based on specific needs and goals.

CareerPath

The Executive Development Programme in Revenue-Driven Retargeting is designed to equip professionals with in-demand skills to thrive in the ever-evolving digital marketing landscape. Our programme features job roles that are currently trending in the UK's thriving job market. 1. **Digital Marketing Manager** (35%): As a digital marketing manager, you'll be at the helm of an organisation's online presence, driving growth through data-driven marketing campaigns and innovative strategies. 2. **Retargeting Specialist** (25%): A retargeting specialist focuses on maximising conversion rates by reaching out to potential customers who have previously engaged with the brand but haven't yet made a purchase. 3. **Salesforce Consultant** (20%): Salesforce consultants help businesses optimise their CRM systems, enhancing customer relationships, and streamlining sales processes. 4. **PPC Specialist** (10%): PPC specialists devise and implement paid advertising strategies across various platforms, maximising ROI through meticulous keyword research, ad copywriting, and bid management. 5. **Data Analyst** (10%): Data analysts are integral to understanding market trends, consumer behaviour, and campaign performance, providing actionable insights to inform and refine marketing strategies.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN REVENUE-DRIVEN RETARGETING

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London School of International Business (LSIB)

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05 May 2025

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