Certificate in Marketplace Advertising Analytics

Name: Certificate in Marketplace Advertising Analytics
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The Certificate in Marketplace Advertising Analytics is a comprehensive course designed to equip learners with essential skills for success in the rapidly evolving world of online marketplaces. This course focuses on the importance of data-driven decision making in advertising analytics, teaching learners how to interpret and apply complex data sets to optimize marketing strategies.

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AboutThisCourse

With the explosion of e-commerce and the increasing importance of online marketplaces like Amazon, eBay, and Walmart, there is a high demand for professionals with expertise in marketplace advertising analytics. This course provides learners with the skills and knowledge needed to advance their careers in this growing field. Throughout the course, learners will gain hands-on experience with industry-leading tools and platforms, including Amazon Advertising and Google Analytics. They will also learn how to measure and optimize advertising campaigns, analyze consumer behavior, and leverage data to make informed decisions that drive business growth. By the end of the course, learners will have a deep understanding of marketplace advertising analytics and be prepared to take on leadership roles in this exciting and dynamic field.

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CourseDetails

• Introduction to Marketplace Advertising Analytics
• Understanding Marketplaces: Amazon, eBay, Walmart etc.
• Data Analysis Tools and Techniques
• Metrics in Marketplace Advertising: ACoS, ROAS, CPC etc.
• Amazon Advertising Console and Reporting
• Keyword Research and Optimization
• Product Listing Optimization
• Automated and Manual Bid Management
• Campaign Performance Analysis and Optimization
• Advanced Strategies in Marketplace Advertising Analytics

CareerPath

The Certificate in Marketplace Advertising Analytics offers a unique blend of skills, perfectly aligning with the growing demand for professionals in the UK. Companies are increasingly seeking experts in this field for marketplace advertising analytics, with job roles such as: 1. Marketplace Advertising Analyst: As the primary role, these professionals focus on monitoring, analysing, and optimising marketplace advertising campaigns to ensure maximum return on investment (ROI). 2. Digital Marketing Specialist: These professionals create and implement data-driven marketing strategies across various digital channels, often requiring knowledge of marketplace advertising analytics. 3. Data Analyst: With expertise in data analysis, these professionals interpret and present complex data in a digestible format for marketplace advertising analytics decision-making. 4. Marketing Coordinator: Tasked with managing marketing projects and campaigns, a solid understanding of marketplace advertising analytics can significantly boost performance in this role. These roles reflect the ever-evolving landscape of digital marketing, where marketplace advertising analytics plays an essential part in driving business growth. So, let's explore this certificate programme and see how it can positively impact your career in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN MARKETPLACE ADVERTISING ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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