Global Certificate in Advanced Marketing Analytics with Power BI

Name: Global Certificate in Advanced Marketing Analytics with Power BI
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The Global Certificate in Advanced Marketing Analytics with Power BI is a comprehensive course that equips learners with critical skills in marketing analytics, data visualization, and business intelligence. This course is essential in today's data-driven world, where businesses rely on data-backed decisions to drive growth and success.

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AboutThisCourse

With a focus on Power BI, a leading data visualization tool, learners will gain hands-on experience in creating interactive reports and dashboards that provide actionable insights. This course covers advanced marketing analytics concepts, including segmentation, customer lifetime value, and predictive analytics, enabling learners to drive successful marketing campaigns. The course is designed to meet the growing industry demand for marketing analytics professionals with advanced skills in data analysis and visualization. By completing this course, learners will be well-positioned to advance their careers in marketing, analytics, or related fields, providing them with a competitive edge in the job market.

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CourseDetails

• Unit 1: Introduction to Marketing Analytics with Power BI
• Unit 2: Data Modeling and Preparation for Marketing Analysis
• Unit 3: Data Visualization Techniques in Power BI for Marketing Insights
• Unit 4: Advanced Measures and DAX Formulas for Marketing Analysis
• Unit 5: Customer Segmentation and Behavioral Analysis
• Unit 6: Marketing Channel Analysis and Attribution Modeling
• Unit 7: Predictive Analytics and Forecasting for Marketing Strategy
• Unit 8: A/B Testing and Experimentation in Marketing
• Unit 9: Key Performance Indicator (KPI) Tracking and Dashboard Creation
• Unit 10: Best Practices and Real-World Applications in Marketing Analytics with Power BI

CareerPath

The **Global Certificate in Advanced Marketing Analytics with Power BI** is a sought-after credential for professionals in today's data-driven world. This certificate program focuses on enhancing your skills in marketing analytics, enabling you to effectively analyze market trends, customer behavior, and campaign performance. Here's a glance at the current job market trends, salary ranges, and skill demand in the UK for marketing analytics professionals: 1. **Data Visualization**: Approximately 30% of marketing analytics roles in the UK require expertise in data visualization tools like Power BI, enabling professionals to present complex data in an easy-to-understand manner. 2. **Predictive Analytics**: With 25% of marketing analytics jobs demanding proficiency in predictive analytics, data-driven decision-making has become essential for businesses in the UK. 3. **Digital Marketing**: Around 20% of marketing analytics positions focus on digital marketing, requiring professionals to plan and execute data-driven campaigns to reach and engage target audiences. 4. **Content Creation**: Content creators with 15% of marketing analytics jobs need to understand data insights to create compelling, data-backed stories and drive customer engagement. 5. **Customer Relationship Management**: Approximately 10% of marketing analytics roles demand expertise in CRM platforms, ensuring businesses maintain strong relationships with their customers. Equipped with the right skills, professionals with the **Global Certificate in Advanced Marketing Analytics with Power BI** can expect rewarding career prospects and competitive salary packages in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN ADVANCED MARKETING ANALYTICS WITH POWER BI

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London School of International Business (LSIB)

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05 May 2025

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